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If you have something to say or share, the advancement in information technology has given us the opportunity to reach a larger audience than before. Using the World Wide Web has become the norm in the knowledge industry. Any web writer now has enough ease to publish written content, but it will always be in a challenging and upbeat environment. So, if you want to have your say and be heard or read, there are some factors to consider before starting your web writing or any new content. We have a few tips for web writing to discuss.

You will always be writing for a potential audience and besides the cultural and social background of that audience, web authors must continuously examine their content for optimal results.

Just keep in mind that website users are always on the move so they skim and scan content for what they need. They choose carefully what they read and prefer a personal upbeat tone to any official jargon. Website users also prefer concise, factual, and flawless content. As a general rule, online audiences have little time to read.

Fireworks in New York.
4th of July Fireworks in New-York

Because web content is either glanced or scanned and hardly ever read entirely we have some tips for web writing.

Web Writers Should Focus On

  • Length: Break your content into short sentences and paragraphs. A slim text can easily and promptly deliver its message so be as concise as possible.
  • Language And Style: When writing for the web, mind your language. Use the conventional style that enhances readability and tone, making it easy to read. Don’t run like a miler, do a brief take. Yes, get to the point. Use the active voice in a short and simple language.
  • Visual Tricks: Make your page appealing to the reader by engaging your reader with graphics, subheads, numbers, photos, and colors. Readers like to see images on a page and visual content will always engage them effectively.
  • Build Credibility: Since source credibility plays an important role in effective communication, web authors must take steps to free their content from plagiarism and deceitful claims. Instead, they should be objective and build trust through verified information, preferably with links to other trusted sites and authorities in their field. Objectivity, copyright adherence, and flawless content will always boost the writer’s expertise.
  • Proofreading Your Copy: The online public is a discerning one, so make your web content entirely free from mistakes and typographical errors. If possible, ask someone to have a second look. It is easy for a detached, objective reader to spot mistakes. A simple spelling mistake on a company’s website can cut sales by half.
  • Headlines: As part of the visual appeal mentioned earlier, the title of your web copy and the display of the headlines are critical to the success of the post. The web user will dig further unless the headline is captivating and informative. Once you’ve got their attention with a catchy title, let your most important information come first. Then let the text flow gradually, down to the less interesting or less important information. This inverted pyramid style helps to engage the reader.
  • Keywords: Because web pages contain information that users are looking for. It is necessary while writing your web page to think of the search terms that the readers may use to enhance their search experience. Keywords serve as code words that are used as reference points to locate other similar words or other information concerning those words.

We hope these writing tips for web writing or content writing help you when writing new blog posts or articles.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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