It is no secret that internal communication is incredibly important for your business. It is not only effective at ensuring that everyone knows what is happening, but it also helps to improve employee morale, how teams work together and the entire culture of your business as a whole. Do you know the best KPIs to track internal communications?
Seeing as it is definitely worth making the effort in the internal communication area, you are going to want to make sure that the way you focus your efforts is worthwhile. It can be hard to do this, which is why it is imperative that you find the right metrics so you can keep an eye on how things are progressing against the desired outcome of a happy, informed, and productive workforce who engage with your company’s internal communications.
A great way to do this is with key performance indicators. This is particularly true if you rely on an employee app or perhaps intranet in order to share your internal communications as well as gather feedback back from your staff too. These platforms help you quantify not just qualify what counts as a good level of engagement and adaption for different initiatives and polls.
But how can you do this? How can you use them to keep an eye on the internal communications within your business? What are the best KPIs to track internal communications success?
Engagement Metrics
One of the simplest ways that you can see whether or not your approaches are actually working is to see how much people are engaging with what you are trying to say, as well as how you are trying to say it. The more people that engage with your company content, the more confident you can be that your message is resonating with your employees. A low level of engagement might mean that you need to think about things from a different point of view and improve the way and the message of what you communicate both online and offline. Consider everything from the format to the timing.
The Number Of Users That Are Still Active After 30 Days
Whilst initial engagement is important to get the ball rolling, you do need to make sure people are still engaging with your intranet or employee app if you want your internal communications to work as you hope. You want people to not only view your intranet or your employee apps once, but you want them to continue to use the tool and learn how to get the maximum value out of it. A great KPI to use to measure the effectiveness of your engagement platform is one that shows how many users are still active after 30 days, as this shows that people have found the communication method useful and want to visit it again.
Weekly Active Users Of Your Intranet
Another KPI that you can use to see how well your internal communications are working is taking a look at the weekly active users of your intranet portals. If you keep an eye on your weekly active users, you will see just how many of your employees are coming back time and time again. Which can show whether there is any long-term benefit for them to use it and how well you are doing in engaging your employees.
Intranet Accounts Claimed
In order for your team to benefit from the intranet that you have selected and rolled out for your business, they are going to need to set up an account. With this in mind, it comes as no surprise that one of the best KPI’s to keep an eye on are how many intranet accounts are claimed from the number of seats you purchased for your organization or from the total number of employees depending on the software subscription model. Of course, you are going to want to make sure that these accounts continue to be used in the long-term too!
Analysis Of The Opinions Of Your Intranet
Feedback is always useful when it comes to making sure that things grow and develop. So, one great way to make sure that your communication approaches work as you want them to is to ask your employees how they are working for them. Arrange ways that your employees can give feedback on your internal communication methods, then take the time to analyze this and learn from it. That way you can make the changes that are going to work for your business, as well as for your employees.
Uptake Of Reporting And Surveys
Whilst intranet portals are most useful for internal communications, this is not all that they are limited to do. One great thing about the most up-to-date intranet portals and employee apps are that they can also be used in order to provide reports to employees that they can run and use. There is also the chance to add feedback on your business, as well as approaches that you take, which they can do using a survey that is shared on the intranet. If these surveys are used and the reports are completed, then you know that your intranet is working the best that it can. If this is a requirement for your organization, make sure to address this in your software research stage with the shortlisted vendors. Many portals include reporting as built-in native features, add-ons, or as integrations with 3rd party software.
As you can see, key performance indicators are incredibly useful to monitor for your business. Think about how they can apply to your business and the internal communications that are shared. They will give you a useful insight into how well your efforts are working, as well as whether there are any parts that you need to give special attention to in order to improve the uptake.
Bio: David Koller is a passionate blogger and copywriter for Media Gurus, mainly interested in SEO and Digital Marketing.
