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Managing the complexities of a rapidly expanding or uniquely demanding business can be overwhelming. If you find yourself frustrated with a slow-performing e-commerce website that crashes during traffic spikes, or if you desire more automation to streamline tasks and focus on strategic initiatives for building a scalable brand, you are not alone. To address these issues, transitioning to a robust enterprise e-commerce platform like Shopify Plus is essential.

In this article, we will discuss the different Shopify Plus benefits. Whether you are aiming for international expansion or the integration of new sales channels, Shopify Plus offers a variety of features tailored to meet your specific needs. This article will also help you consider why upgrading to this platform might be the ideal choice for your business.

Benefits Of Using Shopify Plus 

A phone with shopify open

Businesses are constantly seeking a versatile design or feature set to boost their success. With many e-commerce platforms available today, each having its strengths and weaknesses, Shopify Plus sets itself apart with its numerous advantages. Evaluate whether Shopify Plus is the right e-commerce platform for your needs by considering these benefits.

Simple To Use 

Shopify Plus makes it easy for your business to thrive with powerful and user-friendly technology. Unlike traditional vendors that take months to set up, Shopify Plus lets you start selling in just 90 days. 

For large stores or merchants with many products, the platform supports a smooth data migration process with the help of industry experts in the merchant success program. Shopify Plus also showcases dedicated account managers and launch solutions engineers who ensure a seamless setup and transition. 

Account managers handle everything from integration consulting to customizing the checkout process and securing SSL certificates. Their expertise ensures that all technical aspects align perfectly with Shopify Plus while streamlining the entire process for your business. If you are considering expanding your business further, you may explore top affordable online MBA programs that could provide valuable insights into strategic management and growth strategies. 

Secure And Reliable

Shopify Plus ensures a secure and reliable platform for your business that allows you to sell with confidence. Shopify Plus servers boast 200TB of storage, unlimited bandwidth, and a remarkable 99.98% average uptime for a robust foundation for your operations. 

Users need not worry about security since the platform holds Level 1 PCI DSS and SOC2 certification. More than that, Shopify Plus can handle 10,000+ orders per minute which makes it well-suited for high-traffic events. As such, using Shopify Plus eliminates the concerns about website crashes due to an overload of buyers and ensures that crucial revenue opportunities are not missed.

Scalable And Customizable 

Shopify Plus offers enhanced scalability which makes it an ideal choice for businesses anticipating rapid growth. With its cloud-based infrastructure and streamlined automation, Shopify Plus allows you and your team to focus more on creating and selling, rather than dealing with the complexities of a legacy system.

In addition to its scalability, Shopify Plus is highly customizable. This platform allows you to tailor the appearance and performance of your website pages to meet your specific needs. Whether you want to alter layout, themes, colors, or content, Shopify Plus provides the flexibility to bring your design vision to life. Users can choose from free themes in the platform’s Theme Store or pay for premium themes from Shopify’s theme developers.

Shopify Plus also extends customization to the checkout page, enabling users to set up and personalize the checkout process, adjusting the appearance and functionality. This includes options like coupon/code fields, one-click checkout, and various marketing tools. Furthermore, Shopify Plus users can conduct A/B testing to evaluate the performance of different themes with their target audiences.

Apps And Integrations

Shopify Plus provides access to more than 8,000 apps and it does not stop there. This platform even offers more advanced functionalities like a script editor or a bulk customer inviter. This allows merchants to enhance their business operations and better meet customer needs. 

Moreover, Shopify Plus introduces advanced apps that contribute to business growth like Shopify Flow. This app automates processes with just a few clicks, eliminates the need for repetitive tasks, and frees up financial resources. With that, merchants can redirect their time and efforts to more productive aspects of their business.

As the world of commerce evolves, Shopify Plus adapts to industry demands. Merchants can sell through over 100 social media channels, 80 online marketplaces, mobile interfaces, or blogs. This includes platforms like, which is currently leading the United States e-commerce market with net sales of $130,270 million. By facilitating sales through popular and widely-used channels like Amazon, Shopify Plus enables merchants to tap into the extensive user base and robust infrastructure. 

Access To In-Depth Insights

According to Insider Intelligence, global e-commerce sales growth is anticipated to rise by 9.4% in 2024. With this much growth, it is important to leverage data analytics to guarantee the success of any e-commerce business. Shopify Plus offers a user-friendly analytics dashboard that provides an overview of your sales performance and allows you to study custom reports and access real-time data.

In addition to this, Shopify Plus grants access to the Organization Admin. This admin tool presents high-level information about performance across all stores. With Shopify Plus, you can benefit from a unified reporting system that combines performance data for all your stores. This includes analytics on sales and orders for the entire brand, as well as individual analytics for each store. With this data, you can get a holistic view of performance within Shopify Plus. You can even highlight top-performing stores and identify those that may be underperforming compared to the baseline performance of your brand.

Hands-On Customer Support 

Shopify Plus is widely recognized for its outstanding customer support. Users can leverage 24/7 priority technical assistance through phone, email, and live chat for any platform queries. Besides that, the platform provides an extensive library of help guides and blog posts for users seeking self-help resources.

If the standard support channels don’t suffice, Shopify Plus offers access to a dedicated and personal support system through its help center. Users are assigned a launch manager to initiate their journey, and they gain entry to the merchant success program. This program connects users with tailored support and training for their specific needs. 

Cost Effective

While Shopify Plus may seem costly for some businesses, this platform offers numerous benefits, as detailed above. Unlike other options, it is a fully hosted solution that helps you save costs on server management. Shopify Plus handles server maintenance and frees up your resources to enhance your store’s user experience and analytics. This is particularly effective when increasing the volume of your orders. By choosing Shopify Plus, you get a cost-effective investment in terms of fees and long-term savings.

How To Decide If Your Business Needs Shopify Plus

Shopify on a phone

Now that you know the advantages of Shopify Plus, the next step is deciding if it is right for your business. To help you make an informed decision, consider these questions before choosing Shopify Plus:

What Is Your Current Revenue? 

Since Shopify Plus is designed for rapid business scaling, it is usually recommended for businesses generating over $1,000,000 annually. Considering the platform’s cost, you must make sure you can afford it and you can get substantial value from it before deciding to invest in Shopify Plus.

Do You Need All Of Shopify Plus’ Features? 

Shopify Plus has many features, but potential users should weigh the cost and the business’s target audience. Only opt for Shopify Plus if you believe you can make full use of all its benefits. 

Are You Planning To Sell Globally?

Shopify Plus caters to large-scale enterprises and can establish up to 9 identical stores tailored for various countries with unique currencies and languages. If your business does not have plans to sell products internationally, opting for Shopify Plus may not be ideal. 

Stay Ahead In Your Industry With Shopify Plus

Switching to a powerful e-commerce platform is critical for effective business strategies and industry competitiveness. Shopify Plus stands out with its user-friendly interface and easy maintenance which makes it a valuable investment for enhancing online presence and customer experience.

Shopify Plus excels in e-commerce brand management and offers greater functionality and productivity. In addition, the cost-effectiveness of Shopify Plus makes it a preferred choice over legacy systems.

Stay ahead with Shopify Plus and enable your business to scale operations by streamlining processes, personalizing customer experiences, and ensuring worry-free global sales. With the numerous Shopify Plus benefits, it certainly serves as a comprehensive solution for businesses aiming to thrive in the competitive e-commerce industry.

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