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Your app’s brand is the same as a person’s name. It provides a foundation for a person’s identity and unique characteristics. Making sure that people see that brand can be tricky. There are many ways to help brand your app and make it well known, from catchy names to hiring brand ambassadors there is so much that you can do to advertise your app in the way you want. Branding is more than just advertising, it’s creating an idea of your app and the values behind it that help to create customer loyalty and getting people to come back to you. Learn several ways to brand your app and get more people interested in what it has to offer.

Make Sure The App Is Relevant

Whatever app you plan to release make sure there is already a need for it. Is it similar to another app and can you improve upon what already exists? Will you be able to get customers loyal to another app to start using yours instead? The app needs to be relevant to your target audience and will improve upon something people already use. A solid app is one that isn’t just marketed well, its one that will stand the test of time and continues to be used for many years. If your app is engineered well that will make the branding of your app much easier.

A common mistake is not testing your app before letting it go live. Make sure that it works before setting up the landing page. Apps can be experimented with using software testing services provided by a reputable company. An app test takes only a few minutes and ensures that your program works well for years. Even before the release, make sure that it has been tested multiple times by a third party that knows what they’re doing.

Create A Catchy Name And Logo

Create a catchy name and logo to brand your app.

Everyone is familiar with brand names in general, but everyone remembers a catchy name that suits the company’s products and services perfectly. An example is the name WhatsApp for a social media app. Or Tinder as a dating app. The name can say so much about an app, what it does and how it can help the customer.

Other names might not seem quite match the purpose of the app which might not matter if it’s created by someone who is well known but for others, it could be app suicide. Create a catchy name and logo that existing customers will love and remember, and that will help new customers to find your business. Making a name that will stick in people’s heads will get more people to use your app.

Create An Eye-Catching Landing Page

If your brand name is catchy, have an even catchier landing page that establishes your brand as an industry leader. Your two main goals are to capture and convert. Catch the visitors’ attention in the first few sentences that are written on the page. Include shocking facts or interesting information that will make people want to read more. Also having an image or logo that is memorable will help get your brand name to stick. Whatever this ends up being, make sure that it is relevant to the app and will help people to support your brand and ideas.

Hire Brand Ambassadors

Hire brand ambassadors for your app

The new trend is to hire a brand ambassador to promote your products online. This is the modern version of a salesperson who represents the company’s values and ideals. A brand ambassador is a great way to help get your name out there and see what people think about your app. The most important tip is to hire someone who knows your products and services from the inside out.

So make sure that your ambassador knows what your product is and what you want users to understand about your app. Hire a loyal customer who is the most enthusiastic about selling your brand and is familiar with communicating through social media. A brand ambassador should be able to confidently help you build on online following and build your brand’s credibility and popularity.

Reward Referrals

Many businesses realize the power of word of mouth marketing. If only a few customers write good reviews, thousands more are willing to buy it. So there are rewards systems for customers who make referrals and bring in new business. Offer this type of referral system to people who download your app and promote your services to others. By doing this you create customer loyalty and the likelihood that more people will continue to start using your app.

The purpose of branding is to appeal to new customers and then retain their loyalty for as long as possible. You want your app to stand out among the competitors, and you want the good reviews to exceed the bad ones. Make sure that the brand campaign helps to make people more appreciative of your product.

In The End

No matter how good your app is, it’s all about the way you sell it. Making it look appealing to your audience and proving that you are the next big brand can be challenging but once you have loyal customers your app will continue to thrive long after the launch date. Having a successful marketing campaign will certainly help get you there. By using these different methods of branding, whether its some or all of them will increase the likelihood that your app will succeed.


About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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