Identifying the latest SEO techniques can sometimes be intimidating, as well as confusing. There is no doubt that having a higher ranking on search engines than your market competitor is what every eCommerce website is after. However, what if you are new to the whole SEO game. And you don’t know how to get your eCommerce business in first place on all search engines out there? For starters, you need to know the meaning of SEO and why everyone in the online business industry is raving about it? What it involves, and why is it necessary for running an eCommerce website. Today we are going to talk about dynamic SEO for eCommerce websites.
Search engine optimization, or for the layman, SEO is a digital marketing technique that will get your eCommerce business the engagement it deserves. It involves marketing techniques such as keyword research, on-page optimization, and much more to increase your eCommerce ranking, not only Google but all search engines in existence.
Whether you are a seasoned eCommerce business owner or recently entered it, SEO will be the most effective weapon in your entire marketing strategy. To know how you can implement SEO on your eCommerce website, we are sharing with you a step by step guide below. It will include techniques that you should use and also their importance.
Step 1: Thoroughly Conduct Keyword Research
Table Of Contents
Before you even think about off-page and on-page optimization, you should do one thing first. It is keyword research. One would ask, why do it? It is of the utmost importance to do it as incorporating low-quality keywords in your content can lead to low traffic and fewer lead conversions. When it comes to using the right keywords, you should consider ranking difficulty, search volume, and relevancy.
You might have a list of keywords with you that you want to use on your eCommerce website. However, you must first know how they rank. An online keyword checker can buy the tool of choice to know keywords metrics. Once you know what they are, incorporate them naturally into your content.
For example, if you operate an online real estate business, you have to use keywords that cater to that niche. Irrelevant keywords will not do you any good.
Step 2: Competitor Research
After conducting keyword research, you should move along and do competitor research. Give some thought to keywords that your competitors use and how it ranks. Create a shortlist of keywords that your closest competitors are using. Also, a good practice is to check their domain authority and page authority. Do they rank higher or lower on Google?
If your competitor has a lower domain authority, you should try to use similar keywords to theirs. It will be easy to compete and win against someone who has a lower domain authority on google. If they have a higher one, come up with new keyword ideas.
Step 3: Conduct A Full Website Audit
Once you have competitor research and keyword research down, you can then move forward and do a full SEO audit of your website. A website audit will allow you to discover any problem your eCommerce website might have. Issues such as 404 redirect errors and slow loading speeds are something that plagues every website out there. There are various tools available online that allow you to conduct a full website audit. They will provide you with a list of errors that include 404, 301, and 302 errors, the presence of duplicated content, meta titles and descriptions, and much more.
Once you take care of these specific errors, direct your focus towards fixing website speed issues. Potential visitors will not wait for your website to load and will choose a faster loading one, which might be your competitor. In fact, according to research, if a website takes longer than three seconds to load, forty percent of visitors will close it. You can use online speed testing tools to know whether your website takes longer than three seconds to load its entire content. If it does, you can purchase more server space through a different content management system. If it does not, then you are home free.
Step 5: Optimize Your Website Content
The content on your website is the main judging factor of how much engagement you will get. You need to have content on your website that is digestible by people of all ages. By applying correct content optimization techniques, you will build trust and increase your relevance with Google. Furthermore, inaccurately edited and unappealing content will harm your rankings.
You would want to create unique descriptions, meta titles, and templates for every product page on your eCommerce website. By creating user-friendly content that people find interesting to read, you will see a boost in engagement, unlike before. More and more visitors will come to your website and buy the products that they want. Because you were clear with your content, and there was no confusion as to what your business offers.
Step 6: Utilize Backlinks
Backlinking is a crucial part of any SEO strategy. If you use this technique accurately, you will get tremendous amounts of online traffic on your eCommerce website. The more backlinks you post on highly ranked websites, the higher chance of getting more traffic on your eCommerce website.
However, avoid going crazy and placing backlinks on whatever website you can find. As Google prefers quality over quantity, you have to be mindful and place your backlinks on websites that offer similar services and products like yours. If you take the quantity over quality approach, expect high penalties from Google and a decrease in search engine result rankings.
Step 7: Make Sure Your Website Is Mobile-Friendly
It is of the utmost importance that your eCommerce website provides the same user experience on mobile devices as it does on a laptop or desktop computer. Nowadays, consumers mostly use their mobile devices to make product purchases. Opening up a desktop computer takes too much of their time.
Due to the advancements in technology and SEO, you don’t need to create multiple sites anymore. You can code your website in such a way that it becomes mobile-friendly. What you can do is hire a website developer and ask him to do the coding for you. That is if you do not have any website coding experience.
Before you even start thinking about implementing SEO on your website, know that it is not a short-term solution. You will not see results in the coming hours or so. Google and various other search engines regularly update their ranking algorithms to provide users with the best searching experience. And if you want to climb the ladder of Google search engine results, remaining updated with the latest SEO practices is a must-do.
Is a senior SEO strategist at web development and digital marketing agency based in Orlando, FL. He is passionate about digital marketing and loves to analyze the SEO industry in his spare time and stay in touch with the latest happenings. Connect with him at @InboundDM on Twitter and on LinkedIn.