How To Use Content Marketing To Build Brand Trust

How To Use Content Marketing To Build Brand Trust

In a time when it’s becoming harder to perfectly predict market outcomes, brands should focus on content that builds trust from their audience. Looking into content marketing predictions 2021, AI is slowly taking over and this has presented newer challenges for digital marketers. To keep pace with new trends, brands should focus on what they can… Read More

Growth-Focused Best Practices To Drive Customer Engagement In 2021

Growth-Focused Best Practices To Drive Customer Engagement In 2021

No matter the industry or the niche you’re in, you can expect 2021 to be more competitive than 2020. Not so much because your market is growing or because people have more money to spend so competitors are popping up at every corner, but because people are being very careful with their spending. Brands around… Read More

Best Ways To Use The Marketing Flywheel To Please Clients

More and more businesses experienced a big change with their customer and the customer journey they provide. Today we are going to talk about the best ways to use the marketing flywheel to please clients. In fact, The State of Global Customer Service by Microsoft revealed that 54% of clients surveyed expect more from customer… Read More

Michael Giannulis Presents Some Effective Tips For Tracking Progress In Your Business

Effective Tips For Tracking Progress In Your Business

A business must work towards fulfilling a set of pre-determined goals and objectives. Once an organization is successful in achieving a set of goals, it should consider setting a fresh new set of objectives to accomplish. However, it is of pivotal importance to keep monitoring how your business is performing between goal generation and goal… Read More

5 Important Guidelines To Improve Your Website Accessibility

5 Important Guidelines To Improve Your Website Accessibility

Today we are going to talk about 5 important guidelines to improve your website accessibility. “Your brand is what people say about you when you’re not in the room.” -Jeff Bezos This is one of the most inspiring quotes for marketers everywhere. But I like to look at things from a different angle. My question… Read More

3 Reasons Why Focusing On Community Is Your Best Marketing Strategy

3 Reasons Why Focusing On Community Is Your Best Marketing Strategy

Organizations are increasingly becoming community focused as they continue seeking digital space. Many adults spend a lot of time on digital media daily, which justifies the need for digital marketing by focusing on the business community. People are seeking genuine connections with brands and people that share their values and interests. Communities come in social… Read More

Email Metrics That Matter The Most

Email Metrics That Matter The Most

Email marketing is the secret potion of many things: following the best practices in every campaign, learning from common rookie mistakes, and optimizing emails for a better engagement. Well, that’s not all. In the end, you should also know how to quantify your efforts through email metrics. It’s essential to be clear about your email… Read More

How To Improve Your Sales Process And Increase Business

How To Improve Your Sales Process And Increase Business

Businesses are making moves quicker than at any other time. In a matter of seconds, new contenders arise, items like yours are delivered, and before you know it, it’s a rush to the base. Regardless of what industry you’re in, what functioned admirably a couple of years prior isn’t sufficient today. This is not an… Read More

Content Marketing In 2021: What Will Work And What Won’t

Content Marketing In 2021- What Will Work And What Won’t

Are you trying to enhance the cash flow and expand your business? Most business owners know that they need to come up with a smart marketing strategy if they want to notice changes and boost sales. Creating new promotional materials and finding trending traits for your brand is often one of the hardest aspects of… Read More

11 Effective Ways To Improve eCommerce Conversion Rates

11 Effective Ways To Improve eCommerce Conversion Rates

Conversion rates are the bread and butter of eCommerce. Without them, all of your traffic, brand awareness, or social media engagement will amount to, well, not much. That being said, let’s look into 11 effective ways to improve eCommerce conversion rates. Start Improving Your Conversion Rates Today 1. Fix Site Speed Issues Visitors hate having… Read More