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Keeping your business afloat, especially when the world is in lockdown, can be difficult. A study on the impact of the pandemic on small businesses has found that 43% of those surveyed were forced to close temporarily. Here are some tips and tricks on how to save a struggling business.

Identify What Might Be Holding You Back

Before starting, the preliminary step in how to fix a struggling business is to find out what is making your business struggle. Sometimes, it might seem that there’s no real reason and you’re just out of luck, but that’s never the case. You need to dig deep and find the root cause of your troubles.

Maybe you’re struggling with getting new clients. However, it’s important to understand that that’s not the problem in and of itself — that’s just a symptom of an underlying issue. For example, you may be lacking in the marketing department, or your existing clients aren’t satisfied. Look into every possibility, pinpoint the issue, and solve it.

Once you’ve identified what might be holding you back, you can start strategizing how to save a struggling business.

Improve Your Business’s Website

Giving your website a makeover or updating your website is a simple and effective way to improve your business and conversions. In the digital age,  if you’re inquiring about how to save a struggling business, it’s best to first look at your company digitally. Take an honest look at your website and compare it to your competitors.

Is it up to today’s standards? Does it look professional? Is it search engine optimized? What can you do to improve it?

Having a strong online presence is the single most important thing for how to fix a struggling business.  Your website design needs to be immaculate and full of rich content to lure people in. Additionally, it’s also important to have a digital presence on social media. It’s a great way to engage with your fanbase, reach new audiences, and create branding around your company. Ignoring this will negatively affect your business.

Improve Your Business's Website

Create A Detailed Strategy For The Future

One reason why businesses often suffer is a lack of planning. In other words, if you’re wondering how to fix a struggling business, doing things in a haphazard way will inevitably hurt your business. Instead of luck and chance, you need to base your business on solid plans for the future, and not only have them in your head — you should put everything on paper. So if you don’t have a business plan, now is the time to write it.

You should also make operational and other plans that can help. By putting your vision on paper, you can share it with your employees, clients, investors, and other important people. This way, you can also find any potential flaws and make any necessary changes.

Cut Unnecessary Costs

This is often easier said than done, and at first glance, everything may seem absolutely necessary. However, you need to think outside the box. Take advantage of remote work and opportunities that this trend brings. Save money on space, utilities, office supplies, transportation, and more.

You may even assess your staffing needs and cut costs in that department too. For example, you may hire a freelancer for a job instead of hiring a full-time employee and having to pay all employee-related expenses.

Update Your Marketing Plan

Speaking of cutting costs — the marketing budget is often the one that suffers when it’s time for cost reductions. However, this is often a huge mistake. If you’re struggling to make your business thrive, you need marketing more than anything.

A great marketing strategy can help you strengthen branding, attract leads, establish thought leadership, and more. Continue to assess your efforts and make adjustments where necessary. Thanks to digital media, your campaign can be both affordable and effective. Creating regular and strategic content can help give more qualified leads without spending money.

Make Your Process Leaner

Step back and take a look at the way your business operates. Is there a clear structure? How does everyone fit in? Are any of your processes clunky or confusing? Can you make them leaner? The truth is there’s almost always room to simplify and make the most of your time and your workforce. Using technology is the best way to achieve that.

Utilize project management software to organize your time and team while keeping all your projects and info in one place. You can also utilize automation, communication tools, and accounting software.

Listen To Feedback

Listen to the feedback of your employees and customers. Being set in your ways and your processes can hinder or make your business stagnant. It’s essential to ask and listen for feedback. Encourage your team to express their opinions and concerns. Consider them with care.

You should also listen to what your customers have to say about your products or services. Conduct surveys about customer satisfaction, and keep a watchful eye on online reviews.

Sometimes, taking the time to listen to your employees and customers is enough to help you fix your problems and thrive.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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