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If you think that your work is done just by designing a fully functional and aesthetically appealing website, you’re wrong. Your website is always a work in progress – requiring regular updates and routine maintenance so that it can perform all year round optimally.
Think of your website like a machine. Once bought, you can’t expect your engine to run flawlessly without any maintenance. It requires regular oiling, services, and accessories to enhance its performance. Similarly, once the website has been set up, it requires maintenance to attract visitors and convert them.
In today’s marketing landscape, digital marketing trends, technologies, and customer needs constantly shift. A website, an essential asset of your business strategy, should be regularly updated with recent content, features, and elements to keep your audience involved and grow traffic.
Hiring professional website maintenance services is necessary to keep your website high performing. The right agency partner will keep your website up-to-date, efficient, SEO-friendly, and secure from hackers, help your business grow, and gather monthly analytics reports to understand user behavior and engagement.
Still, having a doubt? Read the below article to understand how top web design companies can help position your website.
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Why Should You Invest In A Website Maintenance Plan?
Did you know with every online search, almost 50% of the users find something new? They might land on your website, browse services or products and make the first impression. And that is why they say your website is the identity of your business, and it’s the face of your brand online. And the first impression you make can make or break your company’s next sale.
Accessibility
Websites that are inaccessible, slow to load, or have outages will directly brand you as unreliable, making your business unattractive to prospective customers. A website can have a host of challenges, like outdated content, poor visual design, broken links, or poor mobile design, to name a few. Not updating or maintaining your website harms user experience. You would quickly lose your customer’s respect and trust, in turn hurting your business.
User Experience
A good, updated website is like putting the best foot forward. It shows respect towards your business and customers. Users might not notice a perfectly functional website, but they’ll surely remember when even the most minor things don’t work.
Having a maintenance team as your partner is vital for any online business, primarily if you target local consumers. For instance, hiring a local website maintenance company can emphasize availability and communication if you are a Los Angeles-based brand. Suppose you need something done the same day or have complex security issues. A local Los Angeles web design company can make it happen hassle-free.
By hiring a maintenance team specializing in this field – you can seamlessly bank on their expertise – as they know what to look for and how to fix the issues. You can then focus on what matters the most while they are striving to keep your website in line with the latest trends. And most importantly, more than hiring an in-house resource, partnering with the right agency will be cost-effective, and the updates will be on time.
6 Benefits Of Professional Website Maintenance Services
1. Saves Time And Money
If you are looking for website redesign services or monthly, quarterly, or yearly website maintenance services – professional web design companies can immensely help with industry expertise. With their regular updates, there is much less of a chance that something drastic will go wrong. Hiring an outside agency reduces overhead expenses and training costs associated with hiring a dedicated in-house employee.
2. Helps You Focus On Your Core Business
One of the common mistakes made by business owners is to believe that once their website is up and running – the work is done – as they lack the time and resources to maintain the site. A good web design agency brings forth in-depth knowledge of the latest industry trends and SEO practices – to not only keep your site up-to-date but also help you attract more visitors. This way you can focus on your core business and goals while maintaining your website regularly. A business that has its focus on core activities will always have an advantage over its competitors. While your competitors are busy running and maintaining their websites your company can focus on deploying new strategies.
3. Maintains Your Website Security
Data breaches have the biggest impact on businesses with an estimated 30,000 websites hacked globally in 2022 alone and 64% of companies experienced at least one form of a cyber-attack. Hiring a website maintenance service agency can help you from any fatal accidents.
They are responsible for periodic security sweeps and upgrades to ensure your website is not compromised by any malicious hacker. They make use of professional tools to keep the sanity of your website in check.
4. Helps Grow Customer Traffic
Google algorithms keep changing, enabling businesses to create high-quality and user-friendly content to attract users and keep a high SERP rank. Keeping up with the newest technologies and trends will not only boost your overall client engagement but will also help you stay on top of your competitors.
5. Eliminates Broken Links And Maintains Page Speed
Nobody likes to land on a web link that does nothing. It’s an irritant. Broken links are like double-edged swords. It negatively affects your search engine rankings and adversely impacts user experience. It is vital to regularly check for broken links or any such issue.
Another important aspect is page speed. Visitors have low attention spans so you need to make sure your website loads within 3 seconds else your bounce rates will increase. This is another activity that needs to be done on a regular basis.
One of the benefits of website maintenance is that professional developers can easily find broken links. Along with page speed, checking for broken lists is a mandatory activity on every professional’s checklist as it has to be done regularly without fail.
6. Regular Data Backup
Even with the best technology websites are always vulnerable. Hackers and scammers are growing smart and savvy in their ways. These are enough reasons for businesses to have a disaster recovery plan or a backup plan in case their website is hacked. All the best practices include a backup plan. Having a backup is crucial in keeping your online business afloat.
A maintenance service will have the appropriate technology, procedures, and plans to ensure continuity of service by regularly backing up your website data. They have all the steps lined up for such threats. Website maintenance services will not only help you avert such threats but will also make sure your business doesn’t have any interruptions.
Conclusion
The points we have covered in this article illustrate how hiring professional website maintenance services is essential for businesses in any industry. A simple change can make or break your business.
The support hours and expertise given by a dedicated maintenance partner will save your precious time and resources while ensuring the heart of your company is always running smoothly. Many intangible things are included while maintaining the website’s optimal performance, like hosting, domain management, analytics reports, uptime monitoring, backups and restore graphic optimization, blog, article, or product changes or additions, and more. A good agency partner will take care of everything and will get you out of trouble fast with excellent service.
So what are you waiting for? Gain the benefits of website maintenance services today!
Contact Matchbox Design Group Today!
If your website could use a refresh or you’re looking to drive more traffic to your site, fill out the form below and we’ll contact you to learn more about your digital needs.
