Being a marketer in this day and age means keeping your eye on the ball and constantly looking for ways to self-improve and build on your current knowledge. We are talking about podcasts that will help you become a better marketer.
But it’s not always easy to fit learning into a busy marketing schedule — especially if you value your free time — and training courses and books can often be time-consuming and expensive.
That’s why so many marketers are seeking their knowledge bombs in more unusual ways — such as through YouTube, podcasts, or useful industry blogs. Podcasts are a great way to brush up on your marketing skills and keep up with the latest trends and industry news. Plus, you can listen while you’re at your desk, commuting, or even working out.
Whether you’re a marketing expert or a newbie to the industry, there’s a marketing podcast for everyone. In this post, we’ll be covering five surprising podcasts that will help you to become a better marketer.
1. Marketing Over Coffee
Marketing Over Coffee is a great podcast for marketers wanting to keep up to date on the latest trends and news in the world of marketing.
Recorded every week from a coffee shop in Boston, this marketing podcast is hosted by John Wall and Christopher Penn and features interviews with huge marketing names like Seth Godin, Simon Sinek, Ann Handley, Rand Fishkin, and more.
It’s a genuinely interesting podcast that focuses on a whole range of different topics surrounding marketing and technology; anything from the Pink Tax and mansplaining in marketing to sentiment analysis.
If you want to keep abreast of the latest marketing news and knowledge, then we’d definitely recommend settling down to listen to this podcast with your own cup of coffee — there are nearly 10 years of episodes available. A true mine of marketing information.
2. Stellar Life
When you’re a marketer, it’s easy to get caught up in endless marketing talk, obsessing over new trends and industry news. But life is all about balance, and that is where Stellar Life comes in.
Stellar Life is the podcast of Orion Talmay of Orion’s Method — a renowned life coach. Orion takes a holistic approach to life improvement and self-development, and this is evident in her podcast, which covers everything from marketing success and hands-on tactics, to public speaking, leadership, health, wealth, and relationships.
While it might sound like a surprising podcast to help you become a better marketer, it makes a lot of sense; having a healthy balance across all aspects of your life ensures you to feel more fulfilled and satisfied in your marketing career.
Each episode tackles a different topic with a new guest — an expert in their niche and a successful entrepreneur. As a host, Orion offers her own personal insight as a life coach and businesswoman, bringing practical advice and intelligent guidance to her listeners.
3. Goal Digger
If you’re a creative marketer or a creative entrepreneur looking to improve your marketing, then the Goal Digger is definitely one for you.
In fact, it may sound like a surprising choice if you count yourself as a traditional old-school marketer (especially once you’ve heard the informal tone and vibrant, enthusiastic voice of host Jenna Kutcher), but this fun podcast is packed with useful knowledge that will help you to become a better marketer.
Don’t be deceived by the seemingly light and casual air that Goal Digger initially gives; Jenna is a fierce online marketing expert and educator who grew a seven-figure empire out of nothing. Now she’s sharing her knowledge — as well as that of experts in the industry — to help other people.
In each weekly episode of this podcast, Jenna shares productivity tips, social media strategies, business hacks, and know-how to build and grow a profitable business with the right marketing. A breath of fresh air in what can sometimes be a heavy and over-wrangled subject matter.
4. Copyblogger FM
You may look at the title of this podcast series and think that it only applies to bloggers and copywriter writers, but you’d be wrong. Surprise — it’s great for marketers too!
The weekly Copyblogger FM podcast (created by the team behind the popular CopyBlogger website) doesn’t cover copywriting and content marketing comprehensively; it also looks at email marketing, conversion optimization, SEO, and much, much more.
Hosted by Sonia Simone, these podcast episodes are pleasantly short, coming in at 15 to 30 minutes an episode. That doesn’t mean that they’re not packed with plenty of useful marketing information; each week, Sonia and a rotating cast of experts analyze the week in content marketing and surrounding topics.
5. The Science Of Social Media
Described as a “weekly sandbox for social media stories, insights, experimentation, and learning,” The Science of Social Media is the excellent podcast from the team behind Buffer.
As a marketer, you will undoubtedly have heard of Buffer if you have anything to do with social media; the social media management software is widely used by all manner of businesses, including Microsoft and Shopify.
If you care about social media marketing, this podcast will offer you a fresh and unique perspective on social marketing. And if you don’t care about social media marketing, you probably should as social media listening is a great way to get leads.
The subject matter of each episode of the Science of Social Media is fascinating — going from the best Instagram Stories of 2019 to the keys to epic social media engagement to crash course in customer audiences for your social media ads.
And the best news? Each edition of the podcast is also available as an article if you want to read along or refer back for more information.
Each one of these podcasts offers something different and surprising for listeners. Best of all, listening can help you to become a better marketer. You don’t have to listen to them all at once — just pick the one that sounds the most interesting to you, and you’ll soon reap the benefits. And who knows, this could be the start of a new obsession with podcasts!