Many, if not most, businesses use their websites as a marketing tool as well as an online portfolio. However, some fail to make considerations in terms of loading time, layout, and even content. Today we are going to talk about some website mistakes that could be turning clients away.
To ensure your website will properly function and impress potential clients, we’re going to discuss four website mistakes that might be turning away your clients. You’ll also discover how to avoid such mishaps, and eventually, turn viewers into customers.
Website blunders are detrimental to your business, as they deter potential customers from availing of your services. Whether you’re a photographer, graphic designers, or other small business owners, here are four website mistakes to avoid:
Slow Load Times
People are always in a hurry, and if you don’t grab their attention, they’ll be off looking at another business’s website. The longer it takes for viewers to load your site, the higher the user abandonment rate becomes.
The size and format of your photos are the usual culprits for slow loading times. To get your page loading under four seconds, make sure to resize and optimize your images before uploading.
For example, if you’re a photographer and need to upload several full-sized photos from a client session, you may consider using a separate online gallery like ShootProof. With a dedicated online library, clients can also access their images or orders much faster than trying to do it through your personal website.
Lack Of Business Details
Business Background Information
Typically known as the “About Us” page, this part allows you to showcase who you are and what your business is all about. Failing to describe what you do and who you are can greatly lower the trust that people have when they come and visit your site.
There are several directions you can go with this page – you can share fun facts about yourself, you can share about how you got interested in your profession, and you can include photos of yourself so that people can get a better idea of who you are.
Another mistake is failing to mention your location. Providing your business address or location helps clients prepare a budget if they need to fly your team to a different state or country.
Even if you are targeting a global audience, it’s still important to include your location because some customers only hire people nearest to them to avoid out-of-town or transportation fees.
Business Contact Information
Clients will contact you to ask for a quote or with other questions. Unfortunately, some people forget to include their contact details, such as contact numbers, email addresses, and social media accounts. This can be a huge miss on your part because it makes it challenging for potential clients to reach you.
Focusing On Aesthetics Instead Of Convenience
Some businesses prioritize aesthetics over user-friendly design and layout. When building a website, consider these factors:
- Is your website responsive and mobile-friendly?
- Is the menu navigation clear or confusing?
- Will the colors overpower the information?
- How much space do your header and logo take up the top part of the page?
- Do you have a tab for sign-up or inquiry forms?
Remember, the goal is to make viewers stay and check your content. If there are graphics or texts that are hindering them from fully navigating your page, they may close the website in seconds.
Not Showing Rates Or Packages
While you don’t have to show your complete rates, you can, at the very least, provide a range or starting price. Another way is to put hourly rates, which should give your clients an idea of your price range.
Try creating a table or a poster that shows the prices, inclusions, and other relevant information. Similarly, be clear if your rates are negotiable.
By being more transparent with your pricing packages, you save time in replying to tons of pricing inquiries. In the same way, you filter out people who may not have the budget for your services.
A website serves as your online office, and whatever you decide to include leaves an impression on visitors. There’s no reason to let your website make your clients lose interest in you. Use these tips to cut back on website mistakes and start improving your website today.