Website Design and Development
Paramount Apparel – Web Design and Development
Based in Bourbon, Missouri, Paramount Apparel, Inc. is a producer of apparel and headwear for many major US brands. Some of these brands include: Nike, True Religion, Lucky Brand and many more. With a large brand portfolio to manage, as well as clients and their multiple venues for online ordering, we were called in to manage and help update their existing web presences.
Our relationship began with the web design development of imperialsports.com, the website representing a 100-year-old golf headwear and apparel company. Formerly this site had only been used as an online catalog to view products and help reps show customers available options. We helped develop e-commerce functionality, as well as much needed marketing-focused pages and messaging. This new presence helps guide customers through deals, new product offerings through an easily navigable menu system and clear calls to action.
As a web design company in St. Louis, we have since been developing custom web applications to help in-house process efficiency, updating additional e-commerce presences with greater control and flexibility and providing on-going maintenance and support on their legacy sites.