Redesigning Digital Experiences for Automotive Fleet Solutions

Anew Solutions is a nationwide, full-service automotive solutions company offering maintenance, repair, transport, and recovery services. With a central operations hub near St. Louis, MO, Anew supports fleet operators and OEMs with scalable, tech-enabled solutions and a strong local workforce.

When Anew approached us, their site felt dated and their service taxonomy made it difficult for users to quickly find the right offering. They needed a modern site and a clearer way to present services so fleet managers and dispatchers could get to contact or quote requests faster.

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What we did

Website Design & Development
Digital Marketing
Content Migration

Industry

B2B

Engineering

Service‑First Information Architecture

We restructured the site to reflect Anew’s updated service offerings, moving from a dense, technical menu to a clear, service-first taxonomy. This new information architecture makes it easy for visitors to find relevant solutions quickly, supports contextual landing pages for targeted SEO, and creates predictable conversion paths—so fleet managers and dispatchers can get quotes or request service with fewer clicks.

Using Motion to Bring the Site to Life

We brought the site to life using drone and facility footage in hero sections. We then paired the footage with subtle animations including a little movement as you scroll, small interactions on the service cards, and smooth section transitions that help guide your eye without being too distracting.

We emphasized the importance of staying away from stock images. Many companies opt for this easier visual approach, but it can greatly impact the feeling of authenticity within the brand. The client embraced real images and video footage which elevated the look and feel of their site. We also made sure to optimize everything for mobile so that all types of users could have a good experience, whether they’re a dispatcher scrolling on a phone or a fleet manager browsing on desktop.