Carr Lane Roemheld

Manufacturing Website Design Case Study



The two parents companies, Carr Lane and Roemheld, have very different aesthetics so our first step of the design process was to confirm with our client which direction we should follow. Roemheld was the answer, so we based our color palette and font choices off of the high-end German manufacturing. As a result, our color palette was a bold fuschia paired with stark black and grays.

This Manufacturing Website Design Case Study is for Carr Lane and Roemheld's new website designed and developed by Matchbox Design Group

We chose Helvetica Neue as our typeface to give a clean, bold designed look to the website. In 100% black, it creates a high contrast against the white and fuschia, reflecting Carr Lane Roemheld’s high-quality and intentionally designed products.

Carr Lane Roemheld Typeface decision

With very detailed specifications on every product, one of our biggest goals was to come up with a table structure and product single that gave an organized view of everything. We also worked with our client on the product role to determine what pieces of information were most important to engineers coming to the site.

Take a look at Carr Lane and Roemheld's product pages

Take a look at the Carr Lane and Roemheld's single product page that Matchbox Design Group designed.

With these changes in place, their new website was much more user-friendly and easy to navigate than their old website. You can check on Carr Lane Roemheld’s new site here.

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