Too Much For Your Senses to Take, Well Almost.
Located in the picturesque rolling hills of Dallas, OR, MAK Grills is truly a labor of love built with sweat, steel, and American Dreams. The company started humbly at a metalworking company as a side project to bring in some extra income and create more jobs. As a family of lifelong backyard BBQers with over 50 years of precision sheet metal fabrication experience, the decision to start manufacturing pellet grills was a no-brainer.
They had long been disappointed by models that kept falling short of what they knew a pellet grill could be. So when deciding how to construct their own model, they all agreed that precision control and the genuine smoke flavor were a top priority. At MAK, every pellet grill is engineered for optimal performance, reaching the peak balance of temperature control and that rich smoke flavor that every BBQ fanatic strives for.
What We Did
Site Mapping
Branding
WordPress Design & Development
Copywriting
Photography
Technical SEO
Content Strategy
Search Engine Marketing (SEM)
Industry
eCommerce
Manufacturing
Food and Beverage
Colors & Typography
Invoking a barbeque-sauce-inspired twist on the traditional red, white, and blue seemed appropriate for a veteran-owned company proud of the fact that their grills are “100% American Made.” We wanted to evoke a sense of Americana without turning the branding and design into a red, white and blue, we chose to darken and mute the red and blue a bit, and replace the white in the color scheme with a very light grey, creating a theme that balances the patriotic with the smoke and haze that comes with barbequing.
Take A Look At These 5 Things To Consider When Hiring A Rebranding Agency
Combining that palette with a type style that strongly nods to the inherently imperfect artistry of grilling was a top priority, which is what led us to a letterpress-style main font that was simultaneously bold and organic.
Contact Matchbox Design Group Today!
If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.