Kids In The Middle – Branding and Website Development
Kids In The Middle is a St. Louis based non-profit organization founded in 1977 that is dedicated to providing families and children with educational info and therapy geared towards developing a healthy future after divorce.
Task – Branding and Website Development
Kids In The Middle promote communication between divorced parents and provide opportunities for children to express their feelings confidentially with their peers and learn positive coping methods that will help them better adjust. Along with providing counseling services at their office in Maplewood, Kids In The Middle also provides services to children in school via the School Outreach Program.
Matchbox designed and developed a new website for Kids In The Middle that provides families and children with essential information about services and the ability to connect with therapists who can help them cope with life after divorce. We utilized their existing brand and brought it to life on the web.
During the first meeting with Kids In The Middle we established that donations, volunteer efforts and events were the 3 most critical areas to the organization. We worked with their team to develop these areas to be highly visible and easy to update. Through additional consulting on email marketing they now point traffic to these sections as landing pages driving more donations and interaction with their agency.