Let’s be honest and accept that we all are now officially addicted to social media. In an article published by Hootsuite, there are currently 4.55 billion active social media users, approximately 57% of the world population. Social media is not only a way of socializing but is also becoming a full-fledged industry for creators and marketers because “Where there is an audience, there is an opportunity”. Today we are going to discuss some social media marketing tools to use in 2022.
Using social media for marketing is not rocket science. Still, there is some science behind successful social marketing campaigns and tools that make it way easier and smart for creators and marketers to utilize the power of social media marketing.
Today, in this blog post, I’ll discuss 8 such social media marketing tools you can use in 2022 for an outburst.
Best Social Media Marketing Tools For 2022
As this industry is growing, so is the number of tools in the market, and to make your research easier, I have shortlisted the 8 best social media marketing tools according to important requirements.
1. Managing Multiple Accounts
These tools help marketers manage various social media accounts under the same dashboard. Buffer and Hootsuite are the two best social media marketing tools for managing various accounts from various platforms in one place and also do several different tasks like automatic posting, analytics, and much more.
2. Topic Research And Content Ideas
Every social media marketing professional or business owner trying to create a buzz on social media struggles to find the right topics or content to post on the social media account. Tools like Buzzsumo or hashtag research tools like keywordtool.io and hashtagify.io are my favorite tools to generate new content ideas and hashtags.
3. Content Creation
Although Adobe Photoshop is the best tool for creating social media posts, it needs expert knowledge and in-hand practice. Instead, here’s a list of the best social media tools for content creation that I prefer and are super easy to use for creating dynamic social media posts:
- Canva – 1000s of templates and elements to create perfect-sized social media posts.
- Vimeo – 1000s of templates and themes to make instructional videos, intros, etc.
- Unsplash – To find and use royalty-free, high-quality images.
- Grammarly – For writing seamless grammar perfect content.
- Anchor – Podcast creation and promotion tool.
- CapCut – Best content creation tool to use on mobile.
4. Lead Generation And Management
Social media marketing is all about branding and creating leads for your business; without perfect lead generation and management tools like Linkedin’s Sales Navigator, Facebook ad manager, quora for marketers, etc., you can lose your prospects. These tools let you create, manage, and market your prospective clients.
5. Analysis And Reporting
Analyzing your social media performance is more than just calculating the matrix-like reach, followers or likes. Tools are HootSuite and SocialChamp, or social status is a one-stop solution tool to analyze your social data and create reports for clients or your understanding and future planning.
6. User-Generated Content Tools
UGC tools or user-generated content tools are used to create, manage and use user-generated content. Hashtag campaigns, social feeds on websites, or social walls in events are perfect examples of UGC use cases. Tools like Yotpo, Tint, Crowdriff, and Olapic are some of the best UGC platforms to accelerate your marketing.
7. Influencer Marketing Tools
Influencer marketing is one of the favorite best social media marketing tactics of social media marketers. Influencer marketing tools like Favikon, unFluence, and HypeAuditor are perfect when it’s about finding perfect influencers for your business or brand. Using these tools, you can find out influencers from a particular niche, their recent activities, their content type, and much more to elevate your social media marketing.
8. Content ReCreation
Different social media platforms target different audiences which mean different content for different platforms. Unless you have a social media marketing company working for your content creation, creating different content for different platforms cannot be easy. Content Recreation tools like MeedEdgar recycle content and recreate it for different platforms.
All-In-One Social Media Marketing Tools For 2022
Various tools have different USPs, making them worthy and important, but using different tools for different actions can be a difficult task. To resolve this issue, I have compiled a list of all-in-one social media marketing tools that are currently solving multiple problems altogether.
Hubspot is a one-stop solution for managing all of your digital marketing activities in one place, from CMS to CRM and analytics to reporting. Hubspot is the favorite tool of every smart marketer and dynamic business owner.
This social media tool allows marketers and businesses to understand their client sentiments and interaction. Hootsuite’s super easy interface and great features like post scheduling, analytics, content planner, etc., make it one of the best all-in-one social media tools.
3. Sprout Social
Like every other tool in our list of all-in-one tools, Sprout Social also provides the facility to manage multiple accounts, post scheduling, monitoring, and analytics features. Still, its deep analytics, calculated engagement, and response time measurement tools make it unique for businesses using social media for customer support.
A cheap, easy, and smart social media scheduling tool, CoSchedule saves time and money in every sense. It lets the users schedule social media posts for days, months, or even years in advance, and it is super easy for someone with no experience in automation tools.
Sendible is a smart and innovative social media tool for driving great engagement through collaborations and communications. Its in-depth analytics and reporting feature will also help you present the performance to the clients in the form of creative reports that are super easy to understand! Additionally, you can also integrate google analytics and similar tools to power up the reports with the overall data of your business.
Although most of the tools come with free trials and do charge an amount monthly or yearly, trust me, it’s worth it. These social media marketing tools will not only ease up your work but also automate nearly all the major tasks related to social media marketing. Along with this, these tools also improve social marketing outcomes by helping in planning, creating, and promoting content among your community members.
As there are quite a few options available, it can be tricky to finalize your go-to social media tool.
Here Are A Few Tips To Help You:
- Know your goals and list down the best players of your interest.
- Focus on plan inclusions; nowadays, nearly every digital tool has a mandatory marketing plan to hide the inclusions in marketing and pitch later when the tool becomes handy to the user. Always “see plans” and inclusions before starting. Otherwise, you might end up wasting your time and energy.
- Buy a tool that you can share with your team members or clients.
- Try purchasing minimum tools for maximum tasks.
These were my best social media marketing tools which I trust and recommend for social growth. Is there something I missed? If yes, please comment and let me know. Also, which tool is your current favorite? And Why? Mention it in the comment section.
I am Upendra Goswami, a digital marketing and SEO expert that is helping businesses grow, digitally! I believe in the power of content marketing and I write on digital technology-related topics. Follow me here for more such topics!