The online audience believes that the higher one site is displayed in search results the more reliable and quality it is. The funniest thing is that they aren’t exactly wrong about this. Sure, this may seem like an oversimplification of the Google’s algorithm but the amount of creative work, strategic thinking and technical optimization that goes into making a page top-rank, deserves all the credit it can get. Moreover, even though a greater marketing budget provides you with better SEO tools, more skilled content writers and designers and better SEO strategists, with the right attitude, effort and adequate amount of research this discrepancy can be made up for. Do you know how to SEO like a pro?
With This In Mind, Here’s Everything You Need To Know In Order To SEO Like A Pro
1. Appropriate Keywords
The first thing you need to understand about keywords is that top-searched ones, usually aren’t the best choice for SMBs and startups. Why? Well, simply because the competition is too tough. For instance, the keyword “car dealership” isn’t an ideal choice, seeing as how you will compete with businesses whose digital marketing budgets exceed yours several times over. On the other hand, by picking a keyword such as “best car dealership (name of the city or suburb)” you stand much better chances of reaching that rank one. In fact, due to the nature of Google searches, people who are willing to buy instantly are bound to make their search more specific. In other words, the best keywords are always niche-specific.
2. On-Site Optimization
Boosting your site’s infrastructure is about more than responsiveness. It’s about the way in which crawlers see your website, which is why on-site optimization needs to become your top priority. Start by optimizing your homepage and several other areas you’re the most content. Keep in mind that you can’t do all of this at once, which is why you need to mark all those pages in progress as ‘noindex’. This helps make them inaccessible to crawlers, which means that they can’t do anything to harm your rank. Furthermore, it gives you more time to deal with meta tags and meta descriptions. In this way, you’re describing your pages in a language that these bots can understand.
3. Size-Appropriate Campaign
In the introduction, we’ve elaborated on the prospect of picking the right SEO strategy for your company’s size. Well, the same goes for your entire strategy. According to experts behind GWM, there are no one-size-fits-all SEO campaigns that actually work. Startups, small companies, brands and corporations all require a different approach to digital marketing. For instance, while guerilla marketing may be a great choice for the smallest of companies, you can’t use these techniques as a core of a marketing strategy for a large corporation.
4. Shareable Content
Some people are buying likes, others are liking content on numerous websites in hopes of getting some of these likes back in the future. Unfortunately, both of these methods are A) unreliable and B) have a bad effort-to-reward ratio. In fact, it’s much easier to simply make your content shareable and likable, to begin with. To do this, however, you must first understand why people share content in the first place. In most cases, people share content they find informative or entertaining so that they can portray themselves in this light on the social media.
Same goes for opinionated content. If an author is expressing a controversial attitude, a fair portion of its readers will feel compelled to support this stance by sharing it on their websites. The problem with this lies in the fact that it polarizes the online audience, yet, this is sometimes worth it. Think about it, not everyone who likes your content is going to like or share it. Most of the time, people will just read it and move on, even if they strongly support you. However, a controversy often appeals to a person’s desire to get involved.
5. Try To Engage Your Audience
In general, most of online audience doesn’t have that great of attention span. Now, one of the things that can ruin your rank the fastest is high abandonment (or even worst bounce) rate. The difference between abandonment and bounce rate lies in the fact that the first depends on people who leave without interacting with your website, while second is affected by those who leave immediately upon entering the website. The latter is worse, seeing as how it implies that a black-hat technique was used to lure people in and suggests that they’ve left as soon as they learned the truth.
In order to make people stay for a longer period of time, you need to engage them in one of a few ways. For instance, you can make your content particularly interesting. You can answer some of the most commonly asked questions. You can create a controversy (something we already discussed) and much, much more. After all, these techniques help you rise in the so-called organic rankings, which is a huge boon to your online activity.
Finally, as soon as you start doing off-site optimization, you’ll see just how partner-dependent this field actually is. What we mean by this is the fact that you depend on other bloggers, web designers, content creators, and niche authority figures to spread the word. Sure, if your content is good enough, it will generate enough backlinks as it is, still, not every piece of content you write will have this potential. Sometimes, it’s better to rely on people than to leave anything to the situation. In other words, your people skills can be as important as your prowess in the world of digital marketing is.
At the end of the day, like anything else, you get better at SEO in time. The greatest problem and inconsistency lie in the fact that you have to watch out for the changes in the algorithm and adjust accordingly. Nevertheless, two things that will never get outdated are user-friendliness and crawler-friendliness. The above-listed six tips help you improve both.
Our Guest Blogger
Media Gurus, an Australian business, and marketing resource. He is an aspiring street artist and does Audio/Video editing as a hobby.”