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Today, more than ever, local SEO is crucial for the success of your fashion business. Optimizing your website for local SEO should be a priority, with people using their smartphones to search for information, services, and products online.
By now, you probably already know the benefits of employing SEO strategies in your business. You know how optimizing for SEO can help you rank higher in search engines and, in that way, increase traffic on your website. This traffic can, over time, increase your revenue. SEO targets different keywords and phrases related to your services or products.
On the other hand, local SEO includes a search engine optimization strategy that can help your fashion business become visible in local searches on Google. The keywords and phrases that local SEO targets have a geographical intent.
Here are some tips and tricks to help you optimize your fashion business website for local SEO.
All Your NAP Should Be Consistent
When optimizing your website for local SEO, your first step should be to ensure NAP consistency. NAP stands for name, address, and phone number; you must have it consistent across all your online profiles. Having a consistent NAP will help influence your local rankings.
But not just that, NAP consistency will also help users and potential customers find and contact your business online. Your business seems untrustworthy if you have different working hours or phone numbers on every directory or profile. This is something you want to avoid.
That’s why it’s essential to update and manage your NAP regularly. If you are managing multiple locations this may be slightly more complicated but not impossible.
Ensure The Site Is Easy To Use And Navigate
Your website is as good as it’s user-friendly and easy to navigate. This is because user-friendly sites can increase sales and conversions. So, to boost your search rankings you need to make your site easier to use and navigate.
More and more fashion businesses use different platform integrations for their sites, software that provides on-demand apparel design, such as Unmade, and other similar software that makes site management and upkeep easier. This can affect your site and make it difficult to use.
You need to ensure that your website provides a seamless experience to your users and that they spend more time on it. For example, an easy-to-use and navigate site has legible font styles and sizes, good page speed, clear call-to-action buttons, easy-to-navigate product pages, and an optimized checkout process.
Curate A Good Linking Strategy
Networking and connections are essential in almost every business, but especially in the world of fashion. This is why you need to work on building connections that can help you gain trust.
And not only that, but connections can also help you with SEO rankings. Connections can get you backlinks; the more backlinks you have, the more credible you are to Google.
In addition to backlinks, internal links also matter quite a bit, so make sure you make the most of them.
Find Relevant Keywords
Keywords and phrases are essential for conversions. You need to conduct local SEO keyword research to ensure that you’re using relevant keywords. Find words that are connected to your fashion business and your geographical location.
Avoid using highly competitive and general keywords, and identify long-tail keywords to help you build your brand’s credibility. These keywords will help your customers find you, and you find them.
If you aren’t sure how to identify keywords, you can always hire an SEO agency that will help you out or you can make use of keyword research tools.
Create High-Quality Content
In addition to relevant keywords, you will also need to create high-quality content. This implies creating a fashion blog where you can post relevant, newsworthy, high-quality content.
Of course, you’ll also need to optimize your content with SEO. Every time you post content, you’ll need to make sure that it’s optimized and that the content that you plan to post is informative and relevant to users.
Don’t try to make old news work; concentrate on writing about the newest trends, fashion industry news, and similar content.
Optimize Images And Media
As your content needs to be optimized, so do your images and other media. For a fashion brand, images are vital because they can help customers decide to buy from you.
This is why more than the written content is needed. Adding high-quality, relevant images that are also optimized can improve your site and allow customers to understand your content better.
Images aren’t the only media you can use on your website. Videos, statistics, infographics, and other similar media can also be added and optimized to your site.
Image optimization is reducing the size of your images without sacrificing their quality. This will help your page load time remain low. The second step of the image optimization process includes using long-tail keywords and incorporating them into file names, alt text, etc.
Optimizing images and other media is crucial for the enhanced user experience.
Make Your Website Mobile-Friendly
Gone are the days when we only used PCs to look for online information. Today, people prefer to use their mobiles to find the information they need. Just like people, Google also likes to see mobile-friendly sites. This means that it’s time to optimize your website for mobile use.
Similarly to your webpage, your mobile-friendly page needs a quick loading speed, a strategically placed navigation bar/menu, clearly placed call-to-action buttons, and excellent searchability.
If you aren’t sure how to make your site mobile-friendly, hiring a good SEO agency can be of great help.
Promote It Through Social Media
Unlike in the past, when we only had traditional marketing strategies to rely on, today, we have social media. Social media brings to the table an opportunity for all businesses to get closer to their customers and reach an even wider audience.
This means that you can build a successful clothing business fast by combining SEO and social media strategy. The key is choosing the right social media platforms, posting engaging content, and interacting with your audiences regularly.
Perform SEO Audits Regularly
In addition to having a great website and regularly posting content, you also need to take care of your website’s maintenance and optimization. It’s not enough to just optimize it once and forget about it.
Your job should also include performing regular SEO audits of your website. If you’re doing everything right, your website will grow, and as it grows, you need to optimize it more often to ensure that everything is going as planned.
You need to monitor certain things that can slow down your site or make it less user-friendly. So, when you’re performing your regular audits, focus on page loading speed (it needs to be up to 3 seconds or less), user experience, how organized your webpage is, if your images are optimized, whether all links are working correctly and how mobile-friendly your site is.
You must optimize your website for local SEO as a serious fashion business. Not only will local SEO help you become more noticeable both to search engines and customers. In turn, all this can result in increased sales.
SEO is not an easy process, it requires a lot of knowledge and patience. If you don’t think that you can handle local SEO, don’t force it. Hire professionals who will make sure that your website is optimized both for SEO and local SEO.
Contact Matchbox Design Group Today!
If your website could use a refresh or you’re looking to drive more traffic to your site, fill out the form below and we’ll contact you to learn more about your digital needs.