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Estimated reading time: 6 minutes

If there’s anything that’s overwhelming in 2024, it’s social media. 

With every user using social media for an average of 2 hours 23 minutes every day, it’s clear that people are no longer just here to dance on reels or lip sync on TikTok “just for fun.” Apart from their passion for being creative with social media, most users in 2024 are looking to leverage it for revenue generation. 

But guess what? Given that there are so many ways to monetize, it might get pretty technical and definitely isn’t every user’s cup of tea. That’s where a social media agency comes in.

You’re probably thinking – but there are so many already! Well, true. Well, so are the users. With 5.04 billion users using social media in 2024, even though there’s tough competition to stand out, the scope of finding your ideal clients remains endless. 

But figuring all these out as a new social media agency can be tricky and quite frustrating – we get it. In this blog, we will guide you regarding how to start a social media marketing company in 2024. 

Step 1: Decide Your Niché First 

Social media marketing is a huge umbrella, and being a jack of all trades can harm your business’s lead generation and conversion rates to a great extent. The niché you choose can be anything, but do not forget to consider the following:

  • Expertise: Go for a niché that aligns with your interests and skills because trends might come and go, but your expertise will last. Talk to your team and get clarification on the fact whether they are capable or qualified enough to work on the niché you are choosing. 
  • Scalability: It’s easy to get started, but if your business cannot stay relevant five years from now, there’s no point in it. That’s why it’s also important to consider whether your niché has a long-term scope of scalability in the present marketplace.
  • Competition: It’s one of the most important aspects to consider when choosing a niché because if the competition is too high, it might be too hard for a new business like yours to succeed and survive for a while. 

Step 2: Determine Your Products/Services And Your Audience 

Once you have picked the niché, it’s time to determine what services or products you want to offer – and to whom. This is the time when you will have to decide who your audience is, what type of solutions they are looking for, and how your social media marketing agency can address the pain point or solve the problem.

Start by considering the financial viability of relevant products and services and factor in potential pricing structures and costs to determine which type of offering will be most suitable for your business. 

To ensure you do thorough market research and competitive analysis, you will need an incredible tool like Hootsuite that can bring all the information about your competitors on social media with its social listening tools. If you are new to this and do not want to invest a lot initially, there are top Hootsuite competitors who can offer similar services at a much more affordable price.

Step 3:  Use Content Planning Tools

A desk with a computer, notepad and pen being used for content creation.

Now that you are sure about which products and services to choose, it’s time to plan your content. When you have a content plan in place, it ensures that your agency will be able to post content consistently, which will ultimately build and cater to an audience group. This type of strategic alignment is important if you want to convey a brand message and build brand identity and loyalty in the long run. Besides, by knowing what content is needed and when it is scheduled to go live, your team can manage time and resources more effectively and can also avoid last-minute rushes.

But imagine being a small team and doing all of it manually every single day – sounds hectic, right? Well, that’s where the content planning tools come into play. Many content planning tools like Hootsuite and Statusbrew help you plan your social media content effectively. 

Step 4: Build Your Ideal Social Team

Now that the basics are out of the way, it’s time to build a great social media team that will manage your social media company end to end. It is important, especially if you want to create an innovative and adaptable team. As everything on social media thrives on creativity, having a team with diverse skill sets brings in many ideas and multifaceted perspectives. Moreover, when you have a capable team at your disposal, they can swiftly adapt to the trends, latest algorithm updates, and platforms. 

Here’s how you can do it:

  • Start by choosing your company’s most important roles- managers, content creators, analysts, and more. 
  • Look for the perfect mix of experience and passion while choosing the right talent. 
  • Give them creative freedom and flexibility to a certain extent
  • Create a collaborative environment to ensure every team member is comfortable sharing their ideas
  • Work with freelancers or contractors for additional specific projects that need different expertise
  • Invest in different team-building activities and encourage continuous learning and growth

Step 5: Prioritize Reporting And Analytics

Preparing average sales report
Preparing average sales report

As a new company, prioritizing the analytics and reporting of your social media agency works as the backbone of the company. It empowers your agency to make smarter and calculative decisions and demonstrates value to clients with customized reports and transparent data. Moreover, as a new company, a good analytics tool can give you a wealth of data that can help you understand your customers, behavior, engagement rates, and their journey maps with your company from the beginning to the end.

Now, you are probably wondering how to ensure you are making optimum use of analytics and reporting in your business – right? 

Well, to start with, use advanced analytical tools that 

  • It gives you ready-to-use templates for quick and accurate reporting. 
  • Offers multiple integrations with not only your social tools but also with your project management and collaboration tools
  • Allows complete report customization options for every client


If you plan to launch a Social Media Marketing company in 2024, remember it requires the perfect blend of adaptability, strategic planning, and consistency. Focusing on innovative social media strategies and understanding the social analytics paired with top-notch tools makes it possible to carve a successful niché even in a competitive industry.

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