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How to build a website that propels your business? Having a business website is not just helpful — it’s entirely necessary if you want to grow your company in this day and age. And we’re not talking about building a site on a free website builder in a couple of hours. If you want your site to make your brand stand out and increase sales for your business, you must dedicate the time and effort it requires, as well as tools and methodologies that support, streamline, and leverage business processes.

Many factors go into building and upgrading a site that spurs growth, but the work can quickly pay off. Below, Matchbox Design Group in St. Louis, Missouri shares some practical advice for taking your business website to the next level!

Understand ERP And CRM 

Enterprise resource planning (ERP) and customer relationship management (CRM) software are definitely technologies worth investing in for your business. Among other benefits, they provide your team with more visibility and control of workflows, which can go a long way in boosting efficiency and minimizing mistakes. Integrating your ERP and CRM should be a priority because they perform optimally when working as a cohesive unit. 

Woman on her laptop learning how to build a website that propels your business,
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Companies use ERP software to centralize and streamline business processes, including planning, scheduling, order history management, and many other data-based workflows. In short, it is easier to keep essential aspects of your business organized when using comprehensive ERP software.

CRM systems are invaluable for sales and marketing because they help you to manage and monitor purchases, contact information, and other data from your customers. The ultimate goal of using CRM is to receive valuable insights for interacting with and selling to your customers and making informed decisions about marketing efforts. 

Integrate Your ERP And CRM Systems

ERP and CRM each come with plenty of perks on their own. But if you want to get the most out of what both of these systems have to offer, it’s essential to integrate them on a cloud platform. 

First, integrating your ERP and CRM will provide you with more complete customer reviews. It’s critical to have accurate, end-to-end visibility of your business processes, and integrating your ERP and CRM will give you that.

Your organization will have access to any aggregate information necessary to make informed decisions on how to foster and enhance customer relationships. And that goes for general customer data, marketing, sales, support, and many other areas.

ERP-CRM integration will also boost efficiency among your teams. You might be surprised by how many companies waste valuable employee resources on arduous, manual integrating tasks. By using an integration platform for your ERM and CRM platforms, you will be equipped to manage these processes more efficiently since the workflows will be automated, boosting productivity significantly. 

Another way that integrating your ERP and CRM systems can benefit your business is that it eliminates the risk of receiving inaccurate or duplicate data. When your systems are siloed and working separately, you will inevitably come across duplicate customer data, which can clutter up your processes and make it difficult to stay organized, not to mention hinder your decision-making. 

What’s more, some of this data may not be entirely duplicated, and it is challenging to decide what information should be in the master record. If you want to improve all of your data-driven processes across your company system, integrating your ERP and CRM will do the trick. 

If your business has several different teams and you want to work cross-departmentally, it is crucial to have all of your employees connected. Otherwise, you will be settling for limited functionality and it will be hard to keep everyone on the same page. It used to be impossible for all team members to access the same data in real time.

However, integrating your ERP and CRM software will allow all of your employees to access and share business and customer data. And whenever a team member needs to interact with a customer or learn information about them, they can quickly find up-to-the-minute information.

Lastly, ERP-CRM integration can help your team get sales approvals more quickly. Access to real-time data means that your sales and operations teams can streamline the approval process for customer contracts. It’s even possible to achieve same-day signing since you will have up-to-date and centralized data, allowing you to expedite the processes. Not surprisingly, this can lead to boosted revenue and more business opportunities.

Use Process Mining

Your website plays a critical role in your relationships with customers. And if you need to understand how to better align your site with the needs and expectations of your customer base, it might be time to invest in tools for process mining.

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Process mining is crucial to your business as it helps you analyze and learn about the behavior and buying decisions of your customers and, in turn, give you the information necessary to modify your website so that it better suits their needs.

Process mining can help you optimize your site, but it goes much further than that. It can even reveal hidden opportunities throughout your workflows and help you increase sales and manage risks. If you are new to process mining, the best way to start is to define the data sources you will use, create a timeline, and choose your key stakeholders.

Boost Your Site’s Performance

Besides ERP-CRM integration and process mining, there are countless other ways to enhance your site’s performance. For example, make sure the overall design of your site offers an exceptional customer experience. Working with professionals like Matchbox Design Group can ensure your site is easy to use, attractive, informative, and engaging. 

You might also consider the files and images you use. Many sites run slowly because files and images are too large, and simply compressing media to the appropriate size can help your pages load faster and keep users on your site longer. 

Moreover, make sure you are using a good hosting service for your site. Shared hosting is the most cost-effective method of web hosting, but if your site starts receiving more and more traffic, you might need to upgrade to a dedicated server.

If you want to keep up with competitors in today’s business landscape, your website must be up to the task. Integrating your ERP and CRM systems and utilizing process mining are proven ways to optimize your site. Consider the tips above as you look to take your company to the next level, and keep learning as much as you can about how to build a website that helps your business grow.

Would you like to read more helpful content or learn about our St. Louis marketing services? Call Matchbox Design Group today! We will also help you to build a website that propels your business.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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