Graphic design and marketing go hand-in-hand when it comes to creating successful campaigns. Here’s why you need an expert graphic designer on your team.
Have you heard of the picture superiority effect? The phenomenon refers to the idea that humans are capable of remembering pictures and images far better than they can remember words.
Marketing campaigns are all about making an impression. So why wouldn’t you want to capitalize on the power of images and graphic design?
When planning and creating your brand, blog or campaigns, graphic design and marketing should go hand-in-hand. Keep reading to learn just how much graphics can impact your marketing campaigns.
Using Graphic Design For Branding
Graphic design should fit into your marketing campaign from the basics. This includes your general branding. Creating a style guide with brand basics can help set up the rest of your marketing strategy. This can also keep your communications consistent.
Even with a simple logo or brand, you still need style guidelines that will include visuals. Working with a graphic designer who understands color theory can make brand basics much easier to establish. A graphic designer could also help choose fonts that fit with your colors and messages.
Choosing professional help, like Pixel Productions Inc, can make the process much easier. This is especially true if you are starting out with your brand and logo.
Creating brand guidelines are also helpful for future marketing campaigns and any other creative help you may hire. This will also drive the look and feel of your website.
Graphic Designs And Your Website
Your business website could be the first thing a client or customer sees for your business, so you want to make a good impression. A professional website should show graphic designs that help people navigate through the site. The images should help them find the information they’re seeking.
Images with purpose play a large part in creating a good impression with customers as well. People generally ignore images that don’t serve a purpose. Integrate images with aspects of your website that will help them navigate to other links is helpful.
For example, you might have an icon or image that leads people to your blog or online store. Your logo could also lead people back to the website’s homepage.
Creating Ads With Images
Images and graphic designs are an important part of any type of advertisement for your business. This includes flyers, television ads, brochures, newspaper ads, etc.
Social media is another form of modern advertising that rewards photos. When scrolling through social media, consumers tend to scroll past images that don’t grab their attention. But if you’re able to effectively leverage social media for your business, it can pay off by driving new customers to your website.
Traditional advertisements also rely on professional images and graphic designs. Regardless of where customers are seeing your marketing campaign, you want to be memorable. Images are one of the first things people will look at.
Graphic Design And Marketing For Your Business
As our attention span shortens with new technology, it becomes more difficult to attract new customers. Graphic design and marketing fit well together because images create an impact on consumers and can help to bring in new business.
A business with a consistent brand and marketing strategy will be able to use graphics for effective communication. Start working on your marketing strategy and see the benefits you’ll receive for your business!