Marketing is one of the most essential parts of a business. Without marketing, no one will know about your business, let alone buy your products or services. Before the Internet came along, people marketed their business using television, billboards, newspapers, magazines, brochures, and other forms of traditional marketing.
But, as the Internet grew and more people started using the Internet, that’s when digital marketing was born. Today, almost everything can be done digitally. Who needs a TV when you can stream your favorite TV shows whenever you please on Netflix or YouTube? Why buy actual newspapers or magazines when you can read the news online?
Today’s marketers are more focused on digital marketing than the traditional one, and it’s confirmed by an eMarketer study. In 2019, marketers spent more money on digital advertising than traditional ones like television and printed ads.
What Is Digital Marketing?
In short, digital marketing is all about generating traffic to your website, where you can convert them into loyal customers. There are two ways to obtain traffic, the first is through paid traffic, and the second is through organic traffic. If you prefer not to spend a penny on your digital marketing campaign, organic traffic is the way to go.
To get organic traffic, you need to spend a lot of time and effort building your website’s Search Engine Optimization, so it will consistently rank first on Google searches. Here are some ways to optimize your website:
- Choose your niche.
- Create quality content.
- Build your backlinks.
Besides SEO, organic traffic can also be earned through social media and email marketing.
Digital Marketing Facts
Recently, Milkwhale created an infographic about 52 Digital Marketing Facts to help business owners and marketers increase their traffic and more importantly, sales. The infographic is divided into 4 parts. We’ll take a closer look at those parts here:
1. Internet Marketing in General
In this part, you’ll get more than a dozen facts regarding internet marketing as a whole. This will help you understand what factors you should consider to effectively attract traffic when using internet marketing. Some of the facts here will reveal:
- How the consumers research a certain product before buying it.
- What platforms do consumers use to conduct product research?
- How marketers spend their marketing budget.
- The most effective tactic for digital marketing.
2. Social Media Marketing
Almost everybody uses social media every day to share their experiences. That includes their buying experience. If someone likes or hates a certain product or service, that person will most likely share it on social media for all people to see.
That’s why you need to make sure to create a positive buzz about your brand on social media, and you’ll find plenty of facts to help you get on the right track here:
- The importance of visual content in attracting potential customers to buy.
- The right time and date to post on social media.
- The top social media channels for marketers.
3. Content Marketing
Content marketing is a long-term strategy. If you are going to implement content marketing, make sure you do your research and define your goals. In this section, you’ll learn significant facts about content marketing, such as:
- How much does it cost compared to traditional marketing?
- How big the gap in conversion rates is between content marketing adopters and non-adopters.
- What to do and not to do in your content marketing campaign.
4. Email Marketing
A few years back, most marketers looked down on cold email marketing because of its low reply rate. However, now many businesses are reporting great success with carefully implemented email marketing strategies. So how do they do it? Learn email marketing facts first:
- The kind of email that has the highest open rate.
- How to optimize your email marketing to gain the best results.
If you’re a business owner or marketer and want to learn more about digital marketing, check out the complete infographic here:
