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You’ve put all your effort into your website. Now it’s time to get noticed. Without the correct SEO setup, you won’t receive the traffic your brand deserves or even expects. Understanding the SEO process is vital, whether you’re a freelance designer or a digital marketing agency.

In this fast-paced world, it doesn’t hurt to get a helping hand. In fact, free SEO tools can not only save you time but also add that extra polish. The guest author Alex Lysak from Scanteam explains just what SEO is and why it’s so important. Plus, he gives away his top ten free SEO tools to step your website up to the next level.

What Is SEO

Like everything in life, it’s best to start at the basics. So, what exactly is SEO? Search Engine Optimisation involves increasing the quality and quantity of people organically visiting your website. Let’s break that down in plain language.

What Is SEO

Quality traffic represents the people visiting your site that are interested in your product or service. At the same time, organic refers to traffic or visits that are not coming from ads. Therefore, the better your website’s SEO, the better you’ll rank on search engines.

How Does It Work?

Now that you’re familiar with the term, it’s time to understand how it works. Search engines like Google and Bing crawl millions of websites for every query you type. By taking into account several factors, the search engines rank a website’s relevance to your keyword.

One of the most important factors is the number of quality links your site contains. The more quality links, the higher the trust towards your website. Your content and keywords only make up for around 15% of your page’s rank.

Top 10 Free SEO Tools

Having the right tools for the job will make any project easier. Luckily, you can find a service that makes life more manageable and also doesn’t cost you a cent. Below are the top ten free SEO tools online available right now.

Top 10 Free SEO Tools

Animalz Revive

Animalz Revive looks through your website for old content that requires an update. Its main feature ranks your content by priority, using the “oldest first” method. It also shows you the amount of traffic you’ve lost because of your outdated content.

Previously, you would have to go through all your content and update each piece manually. Nobody has the time or energy for that. Why not make your life easier and give this tool a go?

Answer The Public

Finding the right keywords for your content is tedious. While most tools rely on Google’s keyword planner, Answer The Public thinks outside the box.

The tool searches questions people ask on social media, blogs, and forums and translates them into keywords. It then provides you with over 150 great keyword ideas in a few seconds, including versus keywords—for example, Android vs. iOS.


CanIRank is an excellent SEO management tool for finding the best ranking keywords. It lists how competitive a keyword is and also how the keyword will rank for you. The ranking probability is one of its more unique features. The percentage shows how likely you’re able to rank for a particular keyword.

It also provides stats on how often people search for a keyword and its cost per click. This tool is sure to give you an edge the next time you need to find direction.

Mobile-First Indexing

Your website must be optimized for mobile devices. Rather than finding a developer to make the necessary changes, this free webmaster tool does it all for you. It’s straightforward, run your website with the app, and test if your webpage is mobile-friendly.

The indexing tool also has a feature that highlights solutions to improve your site’s mobile optimization. Namely, flagging slow-loading content that you can update for a better score.

Exploding Topics

This free SEO service pulls up topics before they start to trend. It allows you to get ahead of the curve and produce new content around growing trends. You could also update your old content with a new keyword.

One of the best features of this tool is the filter search option. Search for new topics specific to your industry. It’s always keeping up to date with trends, and new themes get added weekly.


This tool lets you see your site through the eyes of a search engine. It drills down to find what your website offers and how it appears in SERP results. It also presents you with the amount of internal and external links found on your site.

The SERP preview feature is great for planning your meta tags. Get your tags perfect, and they’ll bring in more organic traffic.

Analyzing marketing tools. Search engine optimization tools.

Google Search Console

Google Search Console is one of the best SEO tools online. Not only is it rich in features, but also the data is legitimate. Use this tool as a rank tracker and find out how the search engines rank your webpage.

One of its features allows you to view pages that haven’t been indexed correctly or at all. It also shows you how to fix these errors.

Key Benefits Of Google Search Console

Table Of Contents

There’s no denying that GSC is a powerful tool for analyzing data surrounding the performance of your website. But what are some other benefits of using it as part of your SEO strategy?

Key Benefits Of Google Search Console.
  • For starters, it’s an excellent tool for measuring your keyword topic cluster performance. It can also let you know how well your content themes are performing and if it’s time to rethink your content strategy to see better performance.
  • Google Search Console can also pinpoint content with a click-through rate (CTR) of above 10% and which blog posts are ranking on the first or second page of Google for specific terms. This will let you know which blog posts to expand with more relevant keywords.
  • Similarly, GSC will identify the most valuable branded and non-branded keywords to your company. Once you have this data, you can take the time to build a content strategy around these keywords.
  • Think your website is finished? Think again. Google Search Console will also determine for you which pages are missing from your website. This will ensure you have the most comprehensive website possible and that your customers are left with lingering questions or concerns.
  • If you aren’t sure which pages could use some improvement, Google Search Console will pinpoint the pages on your website with high impressions and low CTR that rank on page one in the SERPs. This will let you know where you can include CTRs for maximum performance.
  • Google Search console will do the same thing for pages that rank on page two, so you can take the time to build up your content strategy and create content topics that will increase your authority on a subject matter, which will give you a better chance of ranking on page one for these terms.
  • And finally, Google Search Console can decipher the queries for specific landing pages to drill down into new or irrelevant keywords that your pages are ranking for. On a similar note, it can decipher new ad group keywords and keyword themes for your business to take advantage of.

Screaming Frog

This open-source SEO tool not only finds SEO problems but also fixes them. It uses algorithms similar to google to crawl through your website. Once completed, it produces a report of potential issues.

Screaming Frog also flags and notifies you of duplicate content. It’s crucial to fix the duplicates; otherwise, search engines will rank your site poorly.

Wordtracker Scout

Are you interested in a bit of espionage? Wordtracker scout helps you find keywords by searching competitors’ pages. You don’t even need to enter a keyword, select a page, and get a list of keywords used.

The app also shows you which keywords have the highest search volume. That way, you can select the very best keywords for your site. It’s worth noting that the tool is only available as a Chrome extension.

Bing Webmaster Tools

Ranking good on Google is half the hustle. Make sure you check the ranking of your site on other search engines, as well. Bing Webmaster tools aren’t the best SEO tool online, but it still offers great features. It also provides a handy organic keyword research tool.

50+ More Free SEO Tools

Ciphers Digital is a different kind of digital marketing agency. They are focused on one thing: giving your business the best online visibility results possible. Their team of experienced professionals has been providing top internet marketing services to small businesses for over 15 years. They have developed 50+ free SEO tools to help provide direction for those looking to be successful with their SEO efforts.


And there you have it: the list of the top ten free online tools for Search Engine optimization is yours. Why not give some of them a try and see just how much of a difference they make?

Contact Matchbox Design Group Today!

Categories:  Internet Marketing / St. Louis SEO

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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