Estimated reading time: 10 minutes
In this article, we guide you through the important steps, so you learn how to promote your products on Quora and social media platforms.
If you are a designer or just a creative person who works in many different directions, then you have encountered such a problem as promoting your products to increase sales. You are not alone because a large number of people face this difficulty. You may have a top-level design, but it may simply be overlooked or hard to spot.
To promote your products, you have to use a variety of the most effective ways and resort to a few small tricks, which are sure to be successful. So, our main task is to find and understand the ways that you can promote your best designs or products.
It is always worth remembering that even if you use a lot of resources to promote your work, it may only succeed if your work is of high quality. So, always put the quality of your work first, and then its promotion, and you are sure to be successful.
What About Marketplaces?
In the beginning, we mentioned some tricks that will help you promote your product. We want to point out that at first glance, it will be primitive, but it is a very effective technique. We will discuss the option of putting your work on various marketplaces, not only from the standpoint of making money but undoubtedly to increase recognition as a creator or designer and, therefore, your products or designs.
All you have to do is start working with marketplaces that have already proven themselves, such as MasterBundles, Art Web, Etsy, Creative Market, and many others. Firstly, if your products or designs are really good, you will earn good money. Secondly, when they are placed on such well-known sites, it will be impossible for people not to notice them. In this way, you achieve several goals at once, namely:
- Recognize the value of your products
- Promote yourself as a designer and gain popularity
- Make a profit as a nice bonus
Not bad, right? And all this with minimal effort. You just need to create something; everything else will be done for you. So, try this method, especially if you’re just starting your journey as a creative person. It will give you a huge leap and an important advantage over others.
Promote Yourself
Before we start discussing promotion specifically, ask yourself one interesting question: who am I?
You are, first of all, a professional. Be sure to convey this to your customers. They must first trust you, and then they will buy your products without question. If you do not know how to do it, then let’s make it clear and highlight a few points on how to do it.
Join The Community
Starting on your own will be challenging and, in some situations, even impossible. That’s why joining some groups, such as Discord or a social network is a good idea.
In addition to this excellent opportunity to meet like-minded people, you will be made aware of all the latest trends. Of course, if you are active and highly regarded in your community, there are chances that your peers will support you by sharing your content or mentioning you from time to time.
You Need A Brand
If you’re going to reach certain heights in your field and want to be recognized, you have to do something to make it happen. In this case, make sure you are associated with something. No, we’re not talking about a logo or hundreds of banners with the name of your artistic direction.
What we mean here is your specialty. It’s impossible to become a professional while creating products in ten different directions or styles. Find something that can be your own—something special. So, when you look at it, you, and, more importantly, potential or even existing customers, know that you are the creator of this work of art. Creating a brand for yourself is sure to increase the recognition of your work.
Master the Strategy
The craft of war has honored us with the term strategy. The task of strategy is the efficient use of available resources to achieve the primary goal.
If you want to achieve your goal clearly and coherently, you will need to master this art. Your main questions, in this case, will be about the development of your creativity and what you plan to achieve in the long run. But by no means confuse this with a plan. A plan is part of your strategy.
It may seem complicated and confusing initially, but it is worth it. In other words, you must formulate all the steps of your strategy. For example, how and when will you begin to promote your products, what will be the emphasis on achieving the goal, the quality or quantity, how will it affect your work, and what can you create in the long run?
So, if you follow these points, you will already be closer to your desired goal. Not only will it be easier for you to promote your products, but you will get results much faster.
How To Promote Your Products On Quora
Quora is a question-and-answer site, one of the highest-rated sites of this type today. The principle is straightforward; you or someone else asks questions or queries that others answer.
Many companies of very different types use this website in their marketing campaigns to increase the traffic and reach of their platforms. However, this site works differently from other social media sites. Quora doesn’t directly promote your business, but it does help establish your name as a professional expert in a particular industry.
Here are three main reasons why you should use Quora to promote your products:
- When people ask about your products, services, or business, you learn about what your audience knows about you. You can communicate directly with your potential audience by answering their questions.
- You can share your website content with potential people through responses. That way, people will want to learn about your business or brand.
- You can share your knowledge in return for other people’s knowledge. You can show your expertise in any topic and make a name for yourself on this platform.
When using Quora, it’s important to make sure your answer is correct and understandable, as negative votes can significantly impact your reputation.
How to Promote Your Products on Social Networks
Using social media is one of the best and easiest ways to increase the visibility of your products. The only difficulty is attracting an audience to start with. However, if you are confident in your abilities, it is easy to gain a starting audience with purchased advertising. Try to promote your products on well-known social networks, which currently concentrate a large number of active users.
If you are creative and make interesting products or designs, then Instagram is one of the most important social networks for you. This platform will easily allow you to get connected with people who are interested in your creativity. However, you should consider that the competition is excessively high and it will be very difficult for you at first. Remember that account design and great content are the foundations that you can’t get anywhere without if you’re on Instagram.
You need to post regularly: that’s how you gain visibility for your posts in your feed. If you disappear for a week, the results of new posts will be much worse.
Of course, don’t forget the goodies, such as:
- Hashtags
- Affiliate posts
- Paid promotion of posts
- Game activities
- Advertising from bloggers
Try something new, invent a new strategy, try not to break the rules, and love your followers. You’ll have great success in promoting your products on Instagram.
We know very well that Facebook is among the most popular social networks. By the end of 2021, it averaged almost 2 billion active users. It would be ill-advised not to try it as a resource to promote your products.
The main advantage is Facebook groups, which will help you spread the word quickly. Subscribe to groups relevant to your line of business, and start communicating and making new friends and, in time, new customers. Of course, you can also create your own group and have a good chance of gaining followers.
Don’t forget Facebook Messenger, which has revolutionized the game, and it’s happening in two areas:
- Interactivity or dialogue: Messenger marketing is personalized, even when creating a bot. Instead of call-to-action marketing, where audiences are told what to do, buy, read, visit, and watch, you ask people to leave feedback and start a conversation.
- The speed of interaction: Unlike the snail’s pace of email marketing, Messenger marketing has a much faster rate. Many people have developed a reflex to messenger notifications. They want to see who’s sending them a personal message.
Also, remember that with a clear, customer-focused brand image, portfolio, and content that entertains, educates, and engages, you can show potential customers exactly what you have to offer them.
Twitter began in 2006 as an online message board that was updated with text messages. Since then, it has evolved into one of the largest social networks, with more than 300 million users who collectively create 500 million tweets every day. This is where we can get a good run-up.
The first step for any newcomer to Twitter is spreading the word about their products and services. This can be difficult without a plan, but you are encouraged to use hashtags, respond to relevant tweets, and retweet content related to your products. The more your tweets spread, the more attention your brand gets; in no time at all, you’ll have potential customers interested in your products.
Make your tweets appealing. In short, keep your tweets in the conversation; that way, your followers have something to respond to, retweet, and like all the time. As opposed to making your tweets more like broadcasts, ads, or more one-way tweets, make them two-way, where you and your followers have something to say. Try asking an interesting question and getting answers from your followers.
Pinterest is one of the best places to promote your content if you’re a visual artist.
It’s not just a social network; in a sense, it’s an entire search engine. It is of great value for all designers, illustrators, and artists because it allows you to attract visitors to your portfolio, traffic to your blog, and buyers to your online store.
Pinterest is where the vast majority of people go for inspiration. So, share images that can be a muse to your audience. The key is connecting to your business and what you offer. Also, Pinterest is searchable, so make sure to describe your images with keyword inclusions. Otherwise, you risk losing the vast majority of your potential audience.
And, of course, here are a few tips to make the most of using Pinterest:
- Design your account: from the avatar and title to the activity description.
- Do not allow a void: Make 5-7 boards broken down by topic and category.
- Communicate, answer questions, and subscribe to interesting pages.
Conclusion
There are some extremely effective ways to promote your products. The only requirement is a professional and structured approach to your business. If you do everything correctly and treat it responsibly, the result will not make itself wait; sooner than later, you will reach your goal.
