StreamTech Engineering SEO Case Study
Revolutionizing Automation With Innovative Solutions
Today we are going to discuss this Engineering SEO Case Study for StreamTech Engineering located in St. Louis, MO.
Our collaboration with StreamTech is rooted in a shared vision to elevate their online presence and strategically position them as leaders in the rapidly evolving automation industry. Through a meticulously crafted SEO strategy, we focused on enhancing StreamTech’s digital footprint, leveraging content creation and data insights to drive meaningful traffic and engagement.
This engineering SEO case study explores the challenges we faced, the strategies we employed, and the impactful results that followed, showcasing how our partnership is propelling StreamTech Engineering to new heights in digital visibility and industry leadership.
Industry
Engineering
B2B Services
Client Background
StreamTech Engineering is a leading material handling systems integrator, focusing on automation solutions for warehouse operations and e-commerce order fulfillment challenges. With over 15 years of experience, the company offers industry-leading technology and software in dimensioning, weighing, print-apply shipping automation, document insertion, and control systems.
StreamTech is known for delivering superior solutions with tangible ROI, helping businesses enhance productivity and customer-company relationships through efficient automation systems.
Challenges
- Communicating the function of complex systems
- Finding the right keywords for niche solutions
- Technical issues such as site speed and mobile-friendliness
- Developing the right type of content that will resonate with their audience
- Converting visitors into leads
Goals & Objectives
- Improve organic visibility
- Drive targeted traffic from specific industries such as eCommerce and logistics
- Establish content authority as an industry resource
- Increase client leads
- Improve average engagement time on key landing pages
Strategy & Implementation
Initially, we focused on keyword and competitor research to better understand the digital landscape and identify opportunities for differentiation within the automation industry. This foundational work allows us to tailor our SEO efforts more effectively to our client’s unique goals.
Next, we optimized key landing pages and addressed any technical issues that could hinder site performance. This involves refining on-page elements for better search engine visibility and user experience, ensuring that their website is not only easy to find but also engaging and informative.
Building content clusters around StreamTech’s solutions is another critical component of our strategy. By developing interconnected content that covers a wide range of topics within automation and material handling, we aim to establish StreamTech as a thought leader and authoritative resource within the industry. This approach not only enhances organic search visibility but also provides valuable information to potential clients, thereby supporting lead-generation efforts.
Finally, our strategy includes continuous monitoring and analysis of site metrics and performance data to inform ongoing adjustments. Collaborating closely with the client, we provide monthly reports detailing progress and insights, ensuring that our SEO efforts remain aligned with their business objectives.
Organic Results
- 96% increase in organic new users YoY
- Increase in organic clicks from 1.74K to 2.22K last 6 months compared to previous 6 months (12/4/2022-6/3/2023 vs 6/4/2023-12/3/2023)
- Increase in organic impressions from 420K to 497K last 6 months compared to previous 6 months (12/4/2022-6/3/2023 vs 6/4/2023-12/3/2023)
- Dec 7, 2022 – 30.6% tracked keywords on page 1 of Google → Dec 5, 2023 – 41% of tracked keywords on page 1 of Google
- Dec 7, 2022 vs Dec 6, 2023 organic visibility increased from 18.28% to 24.35%
- Organic sessions increased 84% YoY
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