A Better eCommerce Experience for an Outdoor Apparel Company
Paramount Outdoors was made for people who take their sport seriously. It was born from the idea that while there were many players within the outdoor apparel space, there’s always room to make the gear better for the people to whom it matters most. Paramount’s attention to detail, fabric selections, and construction process sets them apart in the industry and are backed by one of the largest screen printers and apparel embroiderers in the nation.
We wanted to make sure their site met the same standard as the gear, leveraging WordPress and WooCommerce to do so. We designed the site with an optimal buyer journey in mind making sure that the product pages were clean and easily navigable. We also put a huge focus on the mobile shopping experience. We also wanted to make sure that their site, just like Paramount Outdoors’ gear, was built to perform. We will tell you more in this website redesign case study.
What We Did
Branding
WordPress Design & Development
Content Migration
Copywriting
Industry
eCommerce
Clothing & Apparel
B2C Services
Colors & Typography
For this project, we chose a simple color palette with bold lettering. We didn’t want to distract too much from the products themselves. The goal was for the colors and typography to simply support the product images instead of make a statement on their own.
A Large Focus On Lifestyle
When creating an eCommerce website, it’s important to include lifestyle photography. This can be presented in a multitude of ways but the main goal is to showcase actual people in your images. This helps to create a human connection with the user and better allows them to visualize themself using your product or service.
Improved Shopping Experience
All the eCommerce goodies were leveraged in order to help this site perform, especially WordPress and WooCommerce. WordPress is our go-to platform for website creation due to it’s customizability and user-friendly CMS. We also leverage WooCommerce for showcasing products due to its ease of use, integration options and SEO benefits. Both of these tools combined makes for a seamless buying experience for website users.
High Quality Product Images
We worked closely with the Paramount team, providing input on the types of photos that we thought would resonate well with their audience and bring the site to life. We wanted a new user coming to the site to immediately understand that Paramout’s goal is not to showcase a bunch of pretty pictures but rather to visually represent the durability and performance level of their gear.
Mobile Optimization
The key to an effective eCommerce website is to build a great mobile experience. Our team worked to build this experience by adding clear call to action buttons and simple in-page navigation features to help guide the user effortlessly through the site.
Outdoor Influencers
When establishing a brand against competitors, it’s important to differentiate and help your audience understand your experience and legitimacy in the industry. The Paramount Outdoors team partnered early on with key players in the outdoors space to help get the right talent in the gear. Our job was to feature these prominently and let the images tell the story.
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