Outdoor Apparel Industry.

Paramount Outdoors was made for people who take their sport seriously. It was born from the idea that while there were many players within the outdoor apparel space, there’s always room to make the gear better for the people to whom it matters most. Paramount’s attention to detail, fabric selections, and construction process sets them apart in the industry and are backed by one of the largest screen printers and apparel embroiderers in the nation.

We wanted to make sure their site met the same standard as the gear, leveraging WordPress and WooCommerce to do so. We designed the site with an optimal buyer journey in mind making sure that the product pages were clean and easily navigable. We also put a huge focus on the mobile shopping experience. We also wanted to make sure that their site, just like Paramount Outdoors’ gear, was built to perform. We will tell you more in this website redesign case study.

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What We Did

Branding
WordPress Design & Development
Content Migration
Copywriting

Industry

eCommerce

A Large Focus On Lifestyle

When creating an eCommerce website, it’s important to include lifestyle photography. This can be presented in a multitude of ways but the main goal is to showcase actual people in your images. This helps to create a human connection with the user and better allows them to visualize themself using your product or service.