Cantor Injury Law Website Rebuild
You Can Count on Cantor!
Cantor Injury Law is a respected law firm dedicated to helping injury victims in St. Louis secure fair compensation. Their previous website, while functional, presented several challenges, including an outdated design, poor navigation, and a CMS that made it difficult to update content on the back end. This not only led to delays in making necessary updates but also hindered the firm’s ability to keep their site current and relevant.
We built a fresh, user-friendly website that enhanced navigation, ensured seamless content updates, and showcased Cantor Injury Law’s expertise in a visually appealing way. The new site also incorporated clear calls to action and improved SEO, helping the firm increase visibility and client engagement.
What We Did
From SEO to a Full Redesign
Cantor Injury Law first came to us for assistance with SEO and we’ve had a partnership with them for several years since. During this time, we ran into challenges with their old CMS, which created errors and roadblocks that often stalled progress. We made the most with what we had, but let the client know that it wasn’t sustainable. After discussing the site’s limitations, we recommended a full redesign, and Cantor agreed that it was time for an update.
Standing Out in the Industry
The updated design for Cantor Injury Law’s website was a major improvement over their old, outdated site. By modernizing the layout and streamlining the user experience, we made it much easier for visitors to navigate and find the information they need. This not only enhanced usability but also positioned Cantor ahead of their competitors. The sleek, modern design reflects the firm’s professionalism and commitment to staying at the forefront of a competitive industry.
Improved Messaging
We improved Cantor Injury Law’s messaging by eliminating the large, run-on blocks of text from their old site and ensuring a consistent voice and tone throughout. We revamped the headlines to better reflect the firm’s values and brand, making them more engaging and in alignment with their mission. Additionally, we optimized these headlines for SEO to ensure better visibility and searchability.
Creating Visual and Conversion-Focused Practice Area Pages
For Cantor Injury Law’s practice area pages, we focused on making the content both visually engaging and conversion-driven. We updated the design to feature impactful imagery, broke up large blocks of text and added in-page navigation to key landing pages. Each page includes prominent calls to action, encouraging visitors to contact the firm or schedule a consultation.
Streamlining Content for Better User Experience
We improved the content organization by creating more intuitive and user-friendly groupings. Key sections, such as the “Recent Wins” case studies, “Cities We Serve” city pages, and “Video Center” video library, were strategically designed to help users find relevant information quickly.
All About CantorLand
One of the standout features we knew we had to highlight on the new website was CantorLand—a private outdoor retreat owned by the firm.
Offered by invitation only to clients, staff, referral partners, family, and friends, CantorLand is nestled in the scenic heart of Missouri. The retreat spans a peaceful, wooded landscape filled with streams, wildlife, and rolling hills. More than just a destination, it reflects the firm’s commitment to building meaningful, lasting relationships.
Featuring CantorLand on the site gave visitors a glimpse into the values of the firm—showcasing their personal, compassionate approach in a memorable and visual way.
Contact Matchbox Design Group Today!
If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.
