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Understanding how users interact with your website is crucial for success. Heatmaps and analytics are two popular tools for tracking this behavior, offering unique insights. Heatmaps visually represent user actions like …
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There’s a marginal difference between the types of companies that can coast, making an expectable revenue each year, and those that appear more volatile, tending to fluctuate in earnings from …
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A radar chart is a graphical method of displaying multivariate data in the form of a two-dimensional chart of three or more quantitative variables represented on axes starting from the …
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Teens are a potential billion-dollar market, but going about it the wrong way could be disastrous. This group is socially conscious, media-savvy, and distrustful of advertising. When you create an …
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Checking your analytics and realizing that your traffic is dropping can feel like a nightmare. But the fact is that every website on the internet experiences dips in traffic from …
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Even when a business feels like it’s on top of the world, there’s always room for improvement. Finding places to boost your marketing strategy can sometimes leave you feeling lost. …
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The success of every digital marketing strategy lies in optimization. Every approach could benefit from optimizing, which is where analytic tools come into play. These apps allow measuring and analyzing …
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LinkedIn is a professional networking site that has revolutionized how professionals network and interact with one another. Let’s talk more about what to focus on when analyzing LinkedIn analytics. LinkedIn …
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You know they say if you can’t measure something, you won’t be able to understand it let alone improve it—in short, you’ll be signing up for a recipe for disaster! …
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Across the last decade, people in industries of all types and varieties have discovered the amazing power and potential of data. Data is commonly referred to as the new oil, …
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