The day is finally upon us. And some of us have been waiting for it since 1989. This day is the Back-to-the Future day. The day that Marty McFly traveled to — October 21, 2015 — in Back to the Future II. The day that we all wish we could be like Marty McFly or at least drink some cool pepsi products and hop in a flying car. I guess we didn’t really have to be like Michael J. Fox. I am sure there were and still are way cooler actors out there that we would like to travel back to the future with. But, that’s not the point. The point is we need to celebrate this day, the branding and product placement they did in that movie and how it’s still relevant all of these years later. I mean if you see the movie come on a Sunday afternoon, are you doing to watch it?
While celebrations and predictions abound, here at Matchbox Design Group, we’re fascinated with the how the branding really played out in present-day 2015. Good thing some clever brands jumped on the Back to the Future Day bandwagon. Thanks to their product placements in the 1989 movie, Pepsi, Universal Studios and Nike have made ads in this present day for those “futuristic” products showcased in Back to the Future II.
Although we all know the Cubs won’t win the World Series and no one owns a pair of self-lacing Nikes (yet), it’s still fun to see how we met — or fell short on — the brand expectations of life in 2015 from Back to the Future II.
Back to the Future II Expectations
Jaws 19 Trailer
And just for fun, this is how College Humor thinks Back to the Future in ACTUAL 2015 looks like:
For the record, 30 years later we still listen to Huey Lewis and the News.