Streamlining the Web Experience for a Systems Integrator
StreamTech Engineering designs, builds, and integrates intelligent automation systems that optimize fulfillment operations for 3PLs, eCommerce brands, and manufacturers across the country. Their solutions, ranging from conveyor and labeling systems to custom software integrations, help clients automate workflows, improve accuracy, and scale efficiently.
Having partnered with StreamTech for ongoing SEO strategy, our team had an in-depth understanding of their business and goals. When it came time to rebuild their website, we saw an opportunity to create a platform that not only elevated their brand but also made optimization and content updates more efficient. The new CMS empowered both teams to implement SEO improvements faster, support content-driven growth, and better showcase StreamTech’s expertise in warehouse automation.
Industry
B2B
Engineering
Reimagined Navigation
On StreamTech’s previous site, the “Solutions” section was organized by broad fulfillment stages—Pick, Pack, Sort, Ship, and Control. While this structure made sense internally, it was often confusing for users who weren’t deeply familiar with warehouse automation terminology.
To make the site more intuitive and conversion-focused, we completely restructured the “Solutions” section to let visitors browse by Technology, by Industry, or by Goal. This new framework aligns with how potential clients actually search for automation partners—whether they’re exploring specific technologies, represent a certain industry, or are trying to solve a particular operational challenge.
A Balance Between Function & Style
Our design team collaborated closely with StreamTech to create an updated aesthetic that strikes the right balance between function and style. Together, we explored design concepts that would enhance usability while elevating the brand’s visual identity. The result is a clean, modern interface with improved readability, a refined color palette, and streamlined layouts that showcase StreamTech’s complex solutions in an approachable, visually engaging way.
Clear Messaging That Tells the Full Story
We also helped StreamTech refine their messaging to better reflect who they are and what they do. They wanted a brand voice that felt professional yet approachable—something that would help them stand out in a highly technical, competitive industry.
One of the biggest challenges was communicating how each individual system (picking, packing, labeling, or sorting) fits into the bigger picture of a fully automated warehouse. Through copywriting, updated page structures, and imagery, the new site tells that story clearly and cohesively. Visitors can now see how StreamTech’s individual solutions connect to create smarter, more efficient fulfillment environments, reinforcing their role as a true end-to-end systems integrator.
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