Branching Out with a Bold New Website
Roots Stump and Grinding is a St. Louis-based tree and grounds maintenance company known for their professionalism, sustainable practices, and commitment to leaving every site better than they found it. While their team delivered high-quality service in the field, their old website didn’t reflect the full range or quality of what they offered—especially when it came to commercial work.
We partnered with Roots to modernize their site from the ground up. That meant rethinking their navigation and page structures for a more intuitive user experience, giving the design a sleek, visual-forward refresh, and building out dedicated landing pages for commercial services like snow removal, land clearing, and tree inventory management. Their new website helps drive more qualified leads and showcases the full value of their services.
Sitemapping
As part of the redesign process, we worked closely with Roots to improve the structure of their site and individual pages. We streamlined the navigation, making it easier for visitors to find key information about their services, expertise, and industry experience. We also helped define the hierarchy of pages, optimizing the layout to ensure that each service and offering was clearly highlighted.
Design Refresh That Reflects Their Brand
Roots’ old website didn’t match the polished, professional image they project in the field. We gave their site a visual overhaul with a clean, modern design that highlights their commitment to sustainability and safety.
By incorporating bold photography, refreshed brand colors, and clear visual hierarchy, we created a look that feels both grounded and elevated—just like their work. The new design not only looks great but also guides users smoothly through the site, making it easy to explore services and get in touch.
Updated Messaging and a Stronger Content Strategy
Roots had a solid foundation of services, but their old site lacked the clear messaging needed to communicate their values and expertise. We helped refine their content to better tell their story—emphasizing professionalism, safety, and sustainability across every page.
We also updated and expanded their service descriptions to make it easier for potential customers to understand what they offer and why it matters. To support their long-term marketing efforts, we also provided strategic guidance for establishing a blog, including topic recommendations and best practices for creating content that builds trust, boosts SEO, and speaks directly to their audience.
Filling in the Gaps with Strategic New Landing Pages
When crawling through their old site we noticed that it wasn’t showcasing everything they had to offer—or who they were as a company. To remedy this, we suggested creating a few new pages that would give visitors a more complete picture. That started with an About page that introduces their team and highlights the values that set them apart.
We also added industry-specific pages to help different types of clients—like commercial property managers or municipalities—quickly understand how Roots can meet their unique needs.
Last but not least, the Roots team had expressed to us that they were ready to grow the commercial side of their business. We helped them out by creating new landing pages for key commercial offerings like snow removal, land clearing, and grounds maintenance. Each page was designed to highlight their expertise, explain the value of the service, and make it easy for potential clients to take the next step.
Contact Matchbox Design Group Today!
If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.
Similar projects to explore
Let’s start
something