An Updated E-Commerce Experience
Blueprint Coffee is a St. Louis-based roaster known for its craftsmanship, community-driven spirit, and commitment to quality. When their existing website started to feel as outdated, they turned to Matchbox to help them create something as intentional and refined as their coffee.
We rebuilt their site using Kindling, our custom WordPress theme designed for performance, flexibility, and SEO. The new site features a modern WooCommerce setup that makes shopping simple and intuitive, plus a streamlined backend that empowers Blueprint’s team to easily update products, publish new stories, and manage events without technical barriers.
The Challenge
Blueprint Coffee came to us with a website that no longer reflected who they were—or how far they’d come. Their existing e-commerce setup made online ordering feel clunky for customers, and the backend was equally frustrating for their team to manage. Updating products, events, or stories required too many steps, slowing down their ability to share what mattered most: their craft, their people, and their community.
Project Goals
Create a user-friendly e-commerce experience
So that coffee lovers can find what they need.
Build a flexible, easy-to-manage site
That the Blueprint team could update confidently.
Reflect the brand’s community-focused values
through thoughtful design and storytelling.
How we approached this project
Rebuilding the site on Kindling
We rebuilt Blueprint’s site using Kindling, our custom WordPress theme. This gave their team a stable foundation that’s easy to manage and built to grow. With a cleaner codebase and faster load times, the new site sets the stage for better user experiences and stronger search visibility.
Implementing modern WooCommerce
We implemented modern WooCommerce tools to simplify product management, improve checkout flows, and enhance the overall buying experience. Customers can now explore products and complete purchases seamlessly, while the Blueprint team can easily manage inventory, pricing, and promotions behind the scenes.
Improving customer experience
Every design choice was made with the user in mind. We focused on intuitive navigation, mobile-first design, and storytelling that brings Blueprint’s mission to life alongside their products. From the café atmosphere to their sourcing philosophy, the site creates a digital experience that feels as intentional and inviting as walking into one of their coffee bars.
Building for scalability and future growth
As Blueprint’s wholesale and retail operations continue to expand, they needed a site that could grow with them. We built the new platform with scalability in mind, making it easy to add new products, locations, and features over time. From performance optimization to flexible content blocks, the site is designed to evolve right alongside Blueprint’s business.
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