Website Discovery
You wouldn’t build a house without a blueprint—your website shouldn’t be any different. Our discovery process lays the groundwork for everything that comes next, from content to user experience to development.
What is a website discovery?
Website discovery is the first and most important step in any successful website project. It’s where we uncover the strategy behind the build—getting clear on your goals, understanding your audience, and mapping out the content and functionality your site needs to perform.
Instead of jumping straight into design or development, we take a step back to ask the right questions: What are you trying to achieve? Who are you speaking to? What’s working (and what’s not) on your current site?
Through research, audits, and collaborative planning, we build a strong foundation for everything that comes next—so your new website isn’t just visually appealing, but purpose-built to support your business.
What’s Included?
Discovery Call
First things first, we’ll schedule a virtual discovery call. This session is our chance to get to know each other—your team and ours. We’ll learn about your business, define your primary goals, identify target user groups, and begin shaping a strategy that aligns with your vision. It sets the tone for the entire project—and helps us work as a true extension of your team.
Site & Content Mapping
We take a close look at your current website, audit your content, and identify what’s working, what’s missing, and what needs to be reorganized. From there, we build a strategic sitemap and content map that outlines every page and key element—laying the foundation for design, development, and content creation.
User Flows
A website isn’t just a collection of pages—it’s a journey. We map out how each type of user should move through your site, focusing on key entry points, decision-making moments, and calls to action. These user flows help us design a site that feels intuitive, removes friction, and drives real results.
Mood Boards
Mood boards are our way of exploring visual possibilities while staying aligned with your brand. We curate inspiration around typography, color, photography, and UI elements to give you a clear sense of the look and feel we’re aiming for—before design even begins.
Functional Requirements Report
Beyond content and visuals, your site needs to work. We outline all the technical needs upfront—whether it’s integrations, third-party tools, or custom features. Defining these early on helps avoid surprises later and ensures development is efficient and aligned with your goals.
Book your 30-minute strategy session
No slide decks—just a 30-minute working session that ends with actionable growth ideas.