Website Design & Development
Smooth Moves: Making Content Migrations Stress-Free in St. Louis
At Matchbox Design Group, a St. Louis digital marketing agency, we know your content tells your story—and you can’t risk losing it during a website rebuild. We’ll make sure every page, post, and piece of media transfers seamlessly during your Content Migrations.
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Protecting Your Most Valuable Assets
Moving your website’s content in a content migration isn’t just a copy-and-paste job; it’s a delicate process where every page, document, and URL matters. We’d love it if it were as simple as dragging files from A to B, but with potentially thousands of items to transfer, migrations can get messy fast.
That’s where we come in. At Matchbox, our content, development, and SEO teams join forces to make the process smooth, stress-free, and (dare we say) a little less scary. Think of us as your moving crew—only instead of boxes, we’re protecting your company’s most valuable data and setting it up perfectly in its new home.
We protect your content so nothing gets lost in the move. Every page, link, and file is accounted for.
We take overwhelming migrations and turn them into smooth, well-organized transitions
Your data remains secure and your site structure remains stable.
Types Of Content That Gets Migrated.
Executing a successful content migration can be tricky with so many moving parts. It’s easy for something important to slip through the cracks, and once your new site is live, that content could be lost for good.
At Matchbox, we take the guesswork out of the process by following a proven system that checks and double-checks every detail, ensuring nothing gets missed and your content makes a smooth transition.
Web Pages
All the core pages on your site—like Home, About, Services, Contact, landing pages, and resource hubs. These are the foundation of your website’s structure and must be carried over accurately.
Blog & Resource Content
Articles, news posts, case studies, whitepapers, and guides. This also includes categories, tags, and author bios that keep your content organized.
Media & Files
Images, videos, PDFs, infographics, and audio files that bring your content to life. Every asset needs to be moved and properly linked to avoid broken visuals or files.
SEO & Metadata
Behind-the-scenes elements like page titles, meta descriptions, alt text, redirects, and schema markup. These details protect your search rankings to make sure your content is discoverable.
Functional Content
Forms, navigation menus, calls-to-action, integrations, and any interactive features that help users take action.
Content Migrations: A Team Effort From Start To Finish
Content migration works best when every angle is covered. That’s why our Content Manager and Project Lead team up from the very beginning to plan out the migration process. Together, they map what needs to move, decide the best technical approach, and make sure the new site is set up for success.
But we don’t stop there. Our SEO team is looped in along the way to ensure page structures, redirects, and metadata are handled correctly. This means your content isn’t just moved—it’s optimized, organized, and ready to perform in search.
From Drupal to WordPress: A Seamless Transition
When Rising Bank partnered with us, their goal was to make managing their content easier. Their team found Drupal limiting and time-consuming, so we helped them migrate to WordPress, a platform that gives them the flexibility and user-friendliness they needed.
Now, instead of relying on technical support for simple updates, Rising Bank’s team can make changes quickly, add new pages with ease, and keep their content fresh. For them, the migration was about gaining control and efficiency—and WordPress delivered exactly that.
Questions: Content Migrations?
Your site will stay live and fully functional throughout the migration process. We build your new site in a staging environment, move over all your content and assets there, and only launch once everything is ready. This means there’s no downtime for your users.
That said, it’s normal to see a short-term dip in performance after launch while Google re-crawls your new site. How quickly your site recovers often depends on how well it’s optimized for SEO. To minimize the impact, we can transfer key SEO data, like metadata, redirects, and structured content, at an additional charge. This helps reduce performance drops and speed up recovery after launch.
While WordPress is our specialty (and the platform we recommend for its flexibility and ease of use), we may also be able to help with migrations to other CMSs. Most of our clients choose WordPress because it gives their team more control and makes content updates simple—but we’ll talk through your specific needs and recommend the best path forward.
We’ve migrated everything from small business websites to enterprise-level sites with thousands of pages. The bigger the site, the more time and resources it requires—so a larger budget will be needed to account for the additional work. No matter the size, we follow a proven process that checks every detail to ensure all your content makes the move safely.
Absolutely. In fact, that’s often one of the biggest reasons clients choose to migrate. With WordPress, for example, you’ll be able to easily add or update content without needing technical support, saving time and money in the long run.
Timelines vary depending on the size and complexity of your site. A smaller site might take a few weeks, while larger or more complex migrations can take several months. We’ll work with you upfront to set clear expectations and provide updates along the way to keep the process moving smoothly.
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