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If you are starting a local business, you will want to do all that you can to advertise. The more you advertise, the bigger chance that someone will see your local business and want to purchase your product or use your service.

You do not want to go about advertising in a way that will harm your business, though. Far too often, people choose very pricey advertising options that end up costing them far more than they should. Taking your time to advertise well and cheaply is the key. Here are 5 ways to advertise your local business.

1. Social Media Advertising

Social Media Advertising.

Everyone seems to love social media, and there does not seem to be any chance of it slowing down. More social media sites are popping up frequently. To do social media advertising successfully, you will need to make sure that you join several of the social media sites, including Facebook.

Once you join these social media sites, you will need to post frequently. You should join your local groups and post there. Start a page on each social media and invite your friends and family.

Before long, everyone in your local area will be seeing your posts. This will help you to spread the word about your business and ensure that you have customers coming through the door.

2. Email Marketing

Email marketing is another great way that you can advertise your business. It is an affordable way to reach many people very quickly. To start with email marketing, you will want to gather email addresses from your customers.

You can have them sign up on your website, ask them to sign up at your store, or if you offer them a service, you can include a card with sign-up information. Once you have the email addresses, you can start with your email marketing strategy. When you do an email campaign, you can send out coupons, newsletters, and special information about your business.

3. Word Of Mouth

Another great way to get your business out there is word-of-mouth advertising. When someone comes into your business or uses your business for a service, if they have enjoyed the experience, they will recommend you to others.

To make sure word-of-mouth advertising is a success, you will want to make sure that your customers are thoroughly satisfied. Always take special consideration with your customers, be nice, and offer them the best prices on the market. This will help to encourage them to leave you a good review and help you to build a great customer base.

4. Signage

You will also want to make sure that you have clear signage about your property. This signage should be in your store, on your vehicles, and outside your store.

To help your inside-the-store graphics pop, you should use a product like duratrans to make your signage pop. The signage that you have in your store should promote the things that you offer. It should also include helpful and eye-catching information.

If you are doing outside signage, you will want to make sure that it is also eye-catching. It is important to note that you should check with your local laws to see what kinds of signs that you are allowed to have. Many areas have restrictions on the size of the sign you put out. If you are planning to put signage on your vehicle, make sure that the letters are easy to read, and your information is displayed well.

5. Website

Coding a website for your local business.

A must-have today for all businesses is a website. Your website should be readable on a computer and a mobile device. On your website, you should include things like all the information about your business, details about products or services you offer, and all of your contact information.

It is also helpful to include reviews on your website so potential customers can see how others reacted to your product or service. You can easily have someone build a website for you, or you can do it yourself on sites like Wix and GoDaddy.

Advertising your business may seem like a daunting and expensive task, but if you take your time and advertise the right way, you will be able to reach all of your potential local customers very quickly. Just make sure that you look for cheaper ways to advertise and be patient, as it may take some time for people to start noticing your business.

All of these tips will help your blog posts, your google my business, and overall website rank better on search engines. It especially helps local search for your target audience and raises your brand awareness for people that don’t know about your business. Doing local SEO and using the appropriate social media platforms can also help your existing customers find your phone number without you spending money on Google ads.

About the Author

James McMinn

Senior Digital Strategist

James is a savvy digital marketing specialist with a Masters of Science in Internet Marketing. For the past fourteen years, he has been specializing in SEO, PPC & Marketing Strategy. He has a super sharp analytical mind and a finely tuned creative eye for marketing initiatives that optimize brands.

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