A New Tool for The Outdoor Apparel Industry.
Paramount Outdoors was made for people who take their sport seriously. It was born from the idea that while there were many players within the outdoor apparel space, there’s always room to make the gear better for the people to whom it matters most. Paramount’s attention to detail, fabric selections, and construction process sets them apart in the industry and are backed by one of the largest screen printers and apparel embroiderers in the nation.
We wanted to make sure their site met the same standard as the gear, leveraging WordPress and WooCommerce to do so. We designed the site with an optimal buyer journey in mind making sure that the product pages were clean and easily navigable. We also put a huge focus on the mobile shopping experience. We also wanted to make sure that their site, just like Paramount Outdoors’ gear, was built to perform. We will tell you more in this website redesign case study.
Focusing On Lifestyle
When building an eCommerce website, product shots are important but utilizing lifestyle photography is a great way to show off your products being used and is an easy way to connect your users to the product. With all the dark and saturated colors being used throughout the website, the lifestyle photos stand out and direct the user’s attention to what’s important the products.
Contact Matchbox Design Group Today!
If your website could use a refresh, if you’re looking to drive more traffic to your site, or you would like to submit a guest post, fill out the form below and we’ll contact you to learn more about your digital needs.