Customer Loyalty Solutions Company PPC Case Study
Science-Backed Solutions In Motivation & Productivity
This client is a customer loyalty solution company that combines deep experience with proven expertise and tailored programs to give their partners a competitive edge. Their clients see greater sales, stronger customer loyalty, and a more productive workforce through proven programs and strategic services.
Our PPC efforts for this client focused on enhancing their online visibility and driving targeted traffic to their website. By implementing comprehensive keyword research, precise audience targeting, and strategic ad placements, we were able to significantly increase their digital presence. This proactive approach supported their business objectives in employee recognition and incentive programs, leading to higher conversion rates and improved campaign efficiency.
Industry
B2B Services
Enterprise
Client Background
This company specializes in developing behavioral programs aimed at enhancing employee engagement, customer loyalty, and overall sales performance. They offer a suite of tailored solutions including recognition, rewards, incentives, and loyalty programs, designed to motivate and drive performance. Their expertise is backed by a deep understanding of behavioral sciences, which they apply to craft strategies that resonate with their target audiences.
With a portfolio of services trusted by renowned brands, our client has established themself as a leader in creating world-class programs that promise and deliver a competitive edge. They focus on understanding individual motivations and aligning them with company goals to foster environments where motivation and productivity thrive.
Challenges
- Communicating their complex services into clear, effective ad messages
- Continuously adjusting the targeting strategy to align with changing goals
- Regularly updating strategies based on new data and market shifts
- All changes required client approval, which slowed down the process
- Adapting campaigns within the constraints of approval requirements
Goals & Objectives
- Brand Awareness
- Increase visibility/awareness
- Increase conversions on their website
- Decrease cost per click
- Increase overall clicks to the website
Strategy & Implementation
To optimize our client’s PPC campaign, we began with comprehensive keyword research, identifying the terms most likely to attract interested users to their offerings. This was coupled with an in-depth competitor analysis to understand the landscape and identify any gaps or opportunities in our strategy.
We also incorporated negative keywords to filter out irrelevant traffic and improve the efficiency of the campaign. Geo-targeting was a crucial aspect of our approach, allowing us to tailor our ads to specific regions where their services were most likely to resonate.
Additionally, we focused on targeting specific audiences who had shown interest in similar services or industries, ensuring that our ads reached the most relevant viewers.
Finally, retargeting played an important role in our strategy, helping to re-engage users who had previously interacted with their ads or website, increasing the likelihood of conversion. This comprehensive and targeted approach allowed us to maximize both reach and impact of the campaign effectively.
Paid Highlights – comparing 9/1/22-12/31/22 vs 5/2/22-8/31/22
- Only 54% increase in budget but 517% increase in clicks – from 13,173 to 81,385
- 74% decrease in Avg. CPC – from $1.70 to $0.42
- 1,354% increase in impressions – from 807,694 to 11,747,926
Paid Highlights – comparing 9/1/23-12/31/23 vs 5/2/23-8/31/23
- 71% increase in Paid Users to the website – from 4,734 to 8,115
- 67% increase in Paid Sessions on the website – from 5,220 to 8,757
- 37% increase in avg engagement time per session – from 10.75s to 14s
- Conversions increased 403% – from 60 to 302
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