8 Tips For Writing A Better Link Building Pitch

8 Tips For Writing A Better Link Building Pitch

Link building is a critical factor for websites desiring to improve ranking organically. An analysis by Backlinko involving 1.8 million Google search results pages found that the top-ranking page used 3.8x more backlinks than pages in positions 2-10. That’s not all — the top-ranking page had backlinks from a diverse source of sites. Despite the… Read More

9 Important Pages That Every WordPress Blog Should Have

9 Important Pages That Every WordPress Blog Should Have

If you’re wondering how to organize your WordPress blog, you should know about all the essential pages. A reader would expect your blog to be different as there are thousands of WordPress blogs online. You have an option of deciding a look or a theme with different page elements, but essential pages should stand out…. Read More

Most Important Marketing KPIs And Metrics

Most Important Marketing KPIs And Metrics

The 6 Marketing KPIs And Metrics You Should Be Tracking How do you know if your marketing campaign has been successful? You can easily determine that by measuring your KPIs. Key performance indicators are metrics that you consider important for your marketing and business goals. They may vary depending on your campaign goals but usually… Read More

How To Increase Customer Conversions

How to Increase Customer Conversions with Client Relationship Building

Reaching your potential clients via effective channels and sharing relevant promotional messages is crucial for increasing your sales. However, if your current marketing campaigns aren’t realizing the objectives, then it’s time you devised new strategies to improve your marketing efforts. Discover how to increase customer conversions with Matchbox Design Group. In the modern, highly competitive… Read More

Inbound & Outbound Marketing Strategies

Inbound & Outbound Marketing Strategies

In a digital world, there are many ways you can obtain new leads or purchase qualified customers. Marketers have a variety of tools to choose from in their marketing tool kits. However, not all tools are the same as they can be leveraged for different types of customers within different types of industries. Understanding the… Read More

Machine Learning & How To Make Your Website Accessible For The Disabled

Improving Website Accessibility

According to the World Health Organization, upwards of one billion people worldwide experience some form of disability. This is about 15% of the world’s population. Learn how to make a website accessible for the disabled and the effect machine learning has on this. In the U.S., the Centers for Disease Control and Prevention reports that… Read More

High-Impact Lead Magnet Examples For Small Businesses

What Is A Lead Magnet

A lead magnet is a real bait for future customers. But for this engagement method to work, you need to have a reputation as an expert and always provide useful information so that the reader has such a reaction: “Wow! If they give this away for free, for a subscription, then what will they give… Read More

7 Powerful Ways You Can Attract Investors To Scale Your Startup Business

Startup Team At Meeting Table.

These days, it is easy to start a business. But depending on the scope and scale of your startup, you may need help with funding. We’re here to help you understand how to attract investors to scale your startup business. The thing is, a Crunchbase profile may not be enough. That’s because investors would look… Read More

GMB Optimization – How To Optimize Your Google My Business Listing

GMB Optimization

Getting found online for a local business is becoming more difficult and expensive. Ad prices are skyrocketing while organic reach through social media is on the decline. One way that’s still affordable and effective is using a Google my business account, or GMB for short. Today we will discuss GMB optimization and why it’s so… Read More

Social Media Advertising: Strategic Plan to Increase Online Marketing Visibility

Social Media Advertising: Strategic Plan to Increase Online Marketing Visibility

Trying to attract your audiences through social media marketing can be tricky and troublesome. We all know that social media marketing and engagement require a meaningful and effective way to approach an audience that will boost your algorithm. Learn how to increase your digital marketing visibility with Matchbox Design Group. The Role Of Social Media… Read More