A New Global Hub For Food & Nutrition Science.
Balchem began in 1967 with a group of entrepreneurs, investors, and Dr. Leslie Balassa. Since then, they have grown to over 1,400 employees and have offices in countries all over the world. Their business is incredibly diverse, but in a nutshell, focuses primarily on products for human, plant, and animal nutrition. Their offerings can range from food ingredients and flavorings to sterilization products used in the medical industry.
Putting together a website for a company like this required meetings with stakeholders from Belgium to Bali and a whole lot of learning on our part. We were tasked with merging 28 vastly different sites into one. After countless hours of content strategy and collaboration, we were able to deliver a site that symbiotically brought together the three main branches of their company. We are grateful for the opportunity to work with and be a part of the growth of such a fascinating and innovative global organization.
What We Did
Site Mapping
WordPress Design & Development
Copywriting
Content Migration
Content Strategy
Photography
Industry
Manufacturing
Food and Beverage
B2B Services
Big Goals: Unifying A Global Company
Balchem is a fascinating global organization that specializes in human, plant, and animal nutrition. They also leverage nutrient choline throughout all of their segments including a few industrial applications. In order to better direct the user flow, we needed to construct distinct content verticals for each branch.
Colors & Typography
Before we took on this project, Balchem had recently been rebranded. We chose to use the updated color palette with the addition of some monochromatic accents to complement the main colors.
As for type, we used SF Pro and Roboto as clean, legible, sans-serif fonts to help clearly convey all the complex information throughout the site.
Contact Matchbox Design Group Today!
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