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Get to Know JP Better

JP grew up in Indianapolis, Indiana. He first got a start in writing and communications by joining my high school’s FM radio station as a DJ and a Sportscaster. He wrote different advertising spots, PSA’s and entertainment pieces for the air and honed my voice as a personality. 

After graduation, JP attended Syracuse University and was admitted as a Broadcast and Digital Journalism Major. He quickly realized what he really wanted to do was write creatively. So he decided to switch his studies to Television and Film and became involved in a number of creative projects during his time there. 

JP is where he is today because he has come to the understanding that some things, like writing and communication, are central to who he is. He doesn’t let the form or shape that it may take stop him down from always making the best of the situation.

JP is a part of the SEO team here at Matchbox. His main focus is on executing on the content goals of our clients. By spending time engaging and researching in their market areas, he better understands how to marry their tone of voice with properly strategized and optimized content for the web. On any given day he could be brainstorming around a new service offering, crafting high-quality blog content, re-evaluating how certain pages function, or drafting out a video strategy for multiple platforms.

JP believes that audiences and consumers are rapidly becoming more sensitive and aware of traditional; digital marketing tactics. As we keep moving forward, it will be interesting to see what strategies we innovate to appeal to audiences like that. Does transparency become elevated? Is it more about extreme subtlety? A game of cat and mouse? JP never stops asking the right questions and thinking critically which is one of the things we value most about him as a team member.

“Working at Matchbox gives you the opportunity to say ‘Here’s the best solution to the problem’ and then to just do it. We work in an agile manner that lets us do what’s best for us and our clients without a bureaucratic headache. I have personally really enjoyed working with Gunter Pest Control and Lawn, one of our longstanding SEO clients. It’s extremely rewarding to work alongside a 4-generation family business to help them continue to innovate and deliver value to their customers.”

– JP Phillippe

5 Questions With JP Phillippe

Q: Describe yourself in 3 words

A: “Talks. To. Himself.”

Q: What do you do in your spare time?

A: “Ironically, I spend most of my time writing when I’m not writing. I love to create things across different mediums. I got my writing start in comedy, so I do a lot of sketch writing and I even perform stand-up comedy when I have the time. I’m also really (like unhealthily) into Star Wars. So, chances are I’m reading the latest SW novel or reading about it online.”

Q: Do you have any special talents?

A: “You probably know 7 guys that look exactly like me so I’m pretty good at blending in.”

Q: What’s the coolest place you’ve ever visited?

A: The World Dog Surfing Championships in Pacifica, CA

Q: What’s something awesome about you that no one else knows?

A: “Nothing. I make an effort to communicate every single awesome thing about me as soon as I meet someone.”