Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have always been an epicenter of community engagement and lead generation. With 2020 underway, advertising in social media is poised to become even more prominent in the eyes of businesses looking for ways to expand their reach and innovate in terms of advertisement. According to… Read More

You have many different ways to drive traffic to your eCommerce website and it can be a challenge to try and find the avenues that work best for you. Rules and trends seem to be constantly changing with the best ways to develop a customer base online, but one thing that hasn’t changed is the… Read More

As a business owner, your success depends on your relationship with customers. It is more crucial to your business growth in comparison with results, as it makes a business a brand. In today’s world, communication is overloaded with several misleading messages, and we value the number of people we know physically and virtually. Relationships are… Read More

The hyperconnectivity that social media provides is the reason why marketing on social networks is a must for brands of all sizes. But once scammers and hackers get involved, what was once a golden marketing opportunity becomes a grave threat to an organization. From phishing scams to hijacking accounts and tarnishing a brand’s reputation, social… Read More

In today’s modern, global economy there are more and more marketing methods being invented every year. The one that is all the rage these days and will stick for a long time is influencer marketing. Social media platforms offer a vast area for both the consumer and brand alike. Gone are the days when products… Read More

If you run an eCommerce business, we’re sure you’re well aware of the important role social media plays in online shopping. With the influence social media platforms like Facebook, Instagram and Pinterest have on millennial shoppers, it’s not a surprise that 74 percent of consumers make buying decisions based on social media content. As social… Read More