When eCommerce business leaders think about effective ways to boost sales and get their brand noticed in a sea of similar online stores, content marketing tends to be one of the last solutions they bring to the table. Why? Partly because of the lack of information pertaining to the benefits of content marketing for the… Read More
Imagine you’re writing a letter to your grandmother to tell her about your first week at university. What details and stories might you include? What might you leave out? Now imagine you’re writing a text about the same thing to your best friend. Unless you have a really cool grandmother whom you’re extremely close with, chances are the style of writing and details contained in the two would be quite different.