Content marketing is one of the main branches of digital marketing. According to HubSpot, around 70% of marketers are actively spending in this field. Why is there such a high value? Because without it, your business won’t be able to reach out to the target audience.
Hence, through the delivery of relevant content, your company can attract potential customers. Discover the difference between CMS vs CMP.
There are two categories of content management applications, one is Web Content Management Systems and the other is Content Marketing Platforms. Which of the two should be utilized depends on your company’s objectives and the content marketing strategy.
For example, a software development company leverages a web content management system to share details about how their tailor-made programs can benefit their target audience.
Here are some detailed descriptions of the purpose of both of them and their differences.
Web Content Management System (WCMS)
People often mistake CMS vs CMP. A WCMS is one form of CMS that allows businesses to develop and handle content on their websites, without the need of learning HTML, Javascript, or CSS. You can leverage it to design and give your content the right formatting. A WCMS can be used through a Web browser, enabling you to edit the content and preserve the structure of your website.
It Consists Of Two Components:
- Content Management Application (CMA): This provides the user interface for creating, editing, and designing the content for your webpage.
- Content Delivery Application (CDA): It introduces you to back-end (code that works but can’t be accessible) services that help to convert the content that you create into an operating website that visitors can access.
Why Use A WCMS?
Other digital marketing channels such as social media and e-mail marketing link back to your company’s website. Thus, your company’s website portrays the image of your brand to your visitors.
Pros Of Using A WCMS
- Affordable To Use: These applications are usually available for free or are offered with subscriptions at a low rate.
- User-Friendly: It provides a variety of features, so people don’t have to worry about whether they need experience or not in website coding.
- Managing Workflows: Website executives can control the method by how websites are reviewed.
- SEO Maintenance: Want to improve your website’s search engine rankings? A WCMS consists of editing features that can help you. It can help to ease the content writing process through the suggestion of suitable keywords and ideas on meta details (web page detail, the alternative text of images, etc.) of your website.
Cons Of Using A WCMS
- High Running Costs For Large Scale Businesses: Businesses would need to implement training programs to familiarize their employees with this software. Also, the software can be updated only through the purchase of upgrades.
- Delay In Responsiveness: The greater the size of cache files, the slower your application will become. It can also be the result of using outdated hardware components.
- Security Issues: A WCMS application can be vulnerable to hackers if its security patches aren’t updated regularly.
Content Marketing Platforms
If you’re looking for techniques to make your brand gain exposure in the market, generate leads, and boost sales from the content that you produce, then a content marketing platform can benefit you.
A content marketing platform is different from a content management system. CMS helps in the development of websites which doesn’t require coding. A CMS vs CMP can be operated together, but both have different uses.
A CMP provides a helping hand in the distribution of your content so that more interested readers can view it, which leads to the conversion of visitors into clients.
Another important feature is that it provides clear supporting details on whether your content marketing strategy will meet demands in the future.
Capabilities Of Content Marketing Platforms
- Provides strong details about the content supply chain used by marketers in stages from planning to distribution.
- A clear view of the impacts of your content on lead and sales generation.
- Developing a cooperative schedule for content marketers through editorial calendars.
- Helps in providing centralized storage of digital files (images, text, videos) which is called digital asset management.
- Can provide a solution to delays in content creation.
- Help formulate a firm content marketing strategy.
If you’re planning to use a Content Marketing Platform, then you should go over these key factors laid out by Dennis Shiao, a professional marketing adviser.
- The amount of content produced by your company’s marketers every month.
- Size of your marketing operation, including the workforce, and third-party services used.
- Simplicity in finding and absorbing your content for your audience.
Pros Of Content Marketing Platforms
- You can sort out your content according to its development stage or content type.
- Enables you to keep track of your content creation process and control your editorial calendar.
- Create and share larger volumes of content.
- Easily switch to the use of content management systems.
- Provides in-depth analysis of your content performance, lead generation, and sales.
Cons Of Content Marketing Platforms
- Demands time for the training of staff to use the platform.
- Few CMPs available can complicate content development strategies and affect productivity. So, choose the correct CMP.
- Increased costs of the marketing sector.
CMS vs CMP: An Objective Comparison
| Aspect | Content Management System (CMS) | Content Marketing Platform (CMP) |
|---|---|---|
| Primary Function | Manages content creation, storage, and publishing | Focuses on content creation, distribution, and analytics for marketing purposes |
| Features | Content editing, version control, user management, SEO tools | Content planning, creation workflows, social media integration, analytics |
| Target Audience | Content creators, website administrators | Marketing teams, content strategists |
| Integration | Integrates with various website components like themes, plugins, and databases | Integrates with marketing automation tools, CRM systems, social media platforms |
| Content Types | Supports various content types like articles, pages, media files | Supports diverse content formats including blogs, videos, infographics |
| Objective | Efficient content management and website maintenance | Effective content marketing strategy and campaign execution |
| Examples | WordPress, Joomla, Drupal | HubSpot, Marketo, Contently |
Wrapping Up
As you can see there is a difference between CMS vs CMP. Both Web Content Management Systems and Content Marketing Platforms have their own sets of benefits and drawbacks. A WCMS serves as the foundation for creating a brand’s online presence. It provides templates to design web pages, manage content, and allows to set up boundaries to who can access your website.
Moreover, your content can be distributed easily on multiple channels. On the other hand, Content Marketing Platforms help marketers efficiently plan and create content for marketing campaigns to generate qualified leads and drive engagement.
From there on it’s easier to gauge the performance of your content and understand how it impacts your sales revenue; allowing you to measure and analyze your results.
