No matter the industry or the niche you’re in, you can expect 2021 to be more competitive than 2020. Not so much because your market is growing or because people have more money to spend so competitors are popping up at every corner, but because people are being very careful with their spending. Brands around the world are fighting each other for recognition and customer loyalty, trying to engage customers in these trying times and inspire them to buy, stick around, and keep the company in mind. Learn how to drive customer engagement in 2021.
In 2021, every customer counts. That’s why good marketing and customer satisfaction should be your top priorities, but you should also focus on engagement. A brand that engages its audience in meaningful conversation and keeps them interested is a brand that has nothing to worry about – the customers have already made their choice. With that in mind, let’s go over the best practices that will allow you to grow through stellar customer engagement in 2021.
Delivering Omnichannel Experiences
In a digital age, we as managers and leaders can’t afford to miss any opportunities to engage our customers. By choosing one touchpoint over the other, one marketing channel above the rest, you are selling yourself short and wasting your brand’s potential in the online realm. People are spending more time at home nowadays, and as a result, they are spending more time online than ever before.
They are visiting their favorite websites and platforms, using their favorite apps, but they are also experimenting. They are trying out new stuff, and you have an opportunity here to deliver an omnichannel experience and engage them in a variety of different ways. Don’t wait around for people to visit your site or send you an email, be proactive and engage with them on every online and offline touchpoint in order to boost your sales, marketing, and support processes.
Building A Better Brand Experience
Omni-channel has become the foundation of success for many companies in the online world, but nothing makes a bigger impact than a powerful brand presence. This year might be the perfect time for a complete brand makeover in order to give your company a fresh look and capture the attention of your customers once more. People are overwhelmed with new flashy brands nowadays, and you want to make sure that you’re keeping up with the latest branding trends in your industry.
After all, nobody likes a company that looks out of date, because that tells people that your products and services might be out of touch with the industry standards as well. To prevent this, you want to build a better brand experience, announce the new and exciting things to come, and throw a rebranding party for your online audience with special offers, promotions, and discounts.
Digital Storefronts And In-Store Interactions
The pandemic might not be going anywhere, but that doesn’t mean that life is not returning to normal in many countries around the world. The stores are opening up once more, the lockdowns and travel bans are being lifted, and people are finally able to enjoy that in-store shopping experience. Now’s the time to seize the opportunity and capture their attention.
And, investing in digital transformation is one of the best ways to do it, so you can put up a digital display screen in the storefront to showcase your brand, its values, and your products. You can also put up display screens in the store to keep the customer engaged, and most importantly, incentivize them to check out other parts of your store. You can use digital transformation to achieve many goals, but if one thing is for certain, it can help you enhance the in-store experience and drive repeat business.
Engage Your Audiences With Curated Content And Offers
In an oversaturated online world, people know that they can get a better deal somewhere else. This can be an opportunity to boost engagement, but it’s also a warning that you need to stay ahead of your competitors with curated deals and offers.
A big part of optimizing your eCommerce business, for example, is optimizing your promotional strategy to include regular deals and discounts, as well as hyper-personalization. Use the data people leave on your site to curate the content they see every time they visit your website, to show them more relevant products as well. Keep the person engaged by giving them something they specifically want.
Build Loyalty By Caring For Your Customers
People have gone through a tough time in 2020, and you can bet that many of your customers will face personal challenges in 2021 as well. Your customers are worried about their health and the health of their loved ones, and they are looking for guidance and support wherever they can get it.
Needless to say, this is your chance to become the leader in your industry, showcase your brand values, and build customer loyalty. You can do this by focusing not on the sale, but on the customer and their problems. Let your marketing and sales strategies revolve around safety and health, and make sure to provide people the support they need to realize that your brand truly cares for their well-being.
Wrapping up
Customer engagement will separate the successful companies from the rest in 2021. Use the best practices we laid out today to drive customer engagement for your brand, build a loyal customer base, and grow your business.
